Setting up email forwarding for your third-party domain

Email forwarding is a service that lets you direct an email from your custom domain to an existing email account. For example, if you own the domain name, then you can create the email for your customers. When customers email, their messages are forwarded to your existing personal account, for example,

Forwarding your mail from your third-party domain provider

Some third-party domain providers include email hosting on the domain. You can set up email forwarding from the domain after you add your existing domain to Shopify.

Methods for forwarding mail from third-party domains to your own email address vary, and it's impossible to give specific instructions for every domain provider.

In each case, your goal is to get the mail from your third-party domain redirected to your own email host. You will likely have to do one of the following:

  • Log in to your third-party account and use their website to add your email address or edit your MX records.
  • Contact your provider for help with email forwarding. Tell them you need all of your mail forwarded to your other (preferred) email address.

Configure your sender email address settings

If you're using an email address that's associated with a custom domain, then you need to add the Shopify Sender Policy Framework (SPF) and Domain Keys Identified Mail (DKIM) records to your domain’s DNS settings.

Shopify uses the Sender Policy Framework to verify your sender email address for the automatic notification emails that your customers receive. Add the Shopify SPF and DKIM records to your domain settings to remove the via Shopify note from your sender information and to display your sender email address instead of in the sender field. These changes can help prevent your emails from being flagged as spam or from failing to deliver.

Learn more about sender email addresses and Shopify Email.

Add the Shopify SPF and DKIM records to your third-party domain

You can help ensure that your email messages reach your customers by adding the Shopify SPF and DKIM records to your third-party domain. If you need help to modify your CNAME records, then contact your domain provider.

Before you begin

To complete this procedure, you need to have the following information:

  • your login information for your third-party domain provider account
  • your sender email, which is the email address that you use to communicate with your customers.


  1. Click General.

  2. In the Store details section, click Manage next to the Sender email field.

  3. On the Sender email page, click Authenticate.

  4. Follow the instructions to enter the new CNAME records into your third-party domain manager.

Changes can take up to 48 hours to complete. After your domain changes have taken effect, your domain status is Authenticated.

If the domain verification fails, then verify that the DNS records that you entered into your third-party domain manager match the records that were provided in your Shopify admin.

When email hosting isn't included by your third-party provider

If email hosting isn't included when you buy your domain from a third-party provider, then you can use a third-party email hosting service.

The following services are two examples of third-party email hosting services that you can use to send emails from your forwarding email address:

  • Zoho — Zoho Mail provides email accounts for your custom domain, with paid packages available. Zoho Mail can connect to Zoho Business Apps.
  • Google Workspace — Google Workspace connects to the Gmail platform with email hosting for your custom domain for $5-$10 USD per user per month. Learn more about Google Workspace and its services.

When your email service provider isn't compatible with email forwarding

Some email providers, such as Yahoo and AOL, enforce Domain-based Message Authentification, Reporting, and Conformance (DMARC) policies that prevent Shopify from sending emails as their domain. If your email service provider enforces DMARC policies, then you might need to change your customer email address. For more information on compatibility, contact your service provider.

Ready to start selling with Shopify?

Try it free