Analytics

You can access a set of reports to help you determine how your Discovery surfaces are performing and where to prioritize your customization efforts within the Search & Discovery app.

Search performance

The following reports are accessible from the Search & Discovery app to help you assess your store's search performance. The reports show activity on the search results page of your online store. Customer interaction with a predictive search feature of your store isn't included.

You can try to improve the performance of searches by boosting more relevant products or adding synonyms with the Search & Discovery app.

Reports available to assess your store's search performance

Report	How to use the report
Click rate	Assess the number of customers that are clicking on search results.
Purchase rate	Assess the number of customers that are purchasing a product that they've discovered through a search result.
Top online store searches	Assess which search terms are most used by customers.
Top online store searches with no results	Assess which searches have no results.
Top online store searches with no clicks	Assess the search terms with results that have no clicks.

All of the metrics that are displayed include the last 30 days of data. For other date ranges, you can access the full search performance reports from Analytics > Reports.

Recommendation performance

You can use the reports accessible from the Search & Discovery app to help you assess how product recommendations are performing on your store.

You can try to improve the performance by customizing product recommendations with the Search & Discovery app.

Reports available to assess product recommendation performance

Report	How to use the report
Click rate	Assess the number of customers that are clicking on any product recommendations.
Purchase rate	Assess the number of customers that purchased a product that they discovered in recommendations.
Top products with low recommendation click rate	Assess customer engagement with product recommendations on your store's top selling products.

All of the metrics that are displayed include the last 30 days of data. For other date ranges, you can access the full recommendation performance reports from Analytics > Reports.