Customizing product boosts

You can assign specific search terms to your products to help them display in search results. When a customer searches your store using the search terms that you have assigned to a product, the product ranks higher in the search results. For example, if you sell coffee and have a new decaf variant you want to increase the visibility of, then you can assign "decaf coffee" to your new product for it to display when a customer uses that search term.

Product boost requirements

A product's position in search results is boosted only if the product is available for sale. Sold out products are listed at the end of search results so that customers can easily find and purchase currently available products.

Best practices for product boosts

Searching in Shopify is designed to return the most relevant search results. The results are adjusted based on changes to your products, collections, and customer activity. When you boost a product, it's listed above the search results that are usually returned for the related queries. You can use the following best practices for product boosts to ensure that you're building an effective customer experience:

  • Boost a single product, or small number of products, for specific search terms. Boosting a large number of products might cause other relevant products to display lower in search results.
  • It is not necessary to boost common misspellings of search terms or both the singular and plural version of search terms. Shopify has built-in strategies to account for this when creating search results. Learn more about how storefront search in the online store works.
  • Consider creating a synonym group instead of boosting search terms, if you are trying to associate common customer search terms with your products. Synonyms will not boost products to the beginning of search results necessarily, but they are a useful strategy for improving the positioning of products in search results.

Create a product boost

Search terms can be multiple words. A maximum of 10 search terms can be added to a product boost.

You can create product boosts for your store from the app.

Steps:

  1. In the Shopify Search & Discovery app, click Search, then click Product boosts.
  2. Click Create product boost.
  3. Select the products that you want to promote in search results.
  4. Add search terms, and then click the Add button for each search term.
  5. Click Save.

Ready to start selling with Shopify?

Try it free