Customize synonyms

Search in Shopify uses synonyms to treat related terms as exact matches. Synonyms can improve the relevancy of a customer’s search results. For example, you might sell bags called "slings", but you know that customers often search for "belt bags" on your store. You can create a synonym group for "slings" and "belt bags", which helps your "slings" products display when a customer searches for "belt bags".

Synonym requirements

Each synonym can be a single word or up to 5 words. There is a maximum of 20 synonyms per synonym group. Synonym group titles are used by the app to help display your synonym groups. The title does not affect search results on the online store.

Each synonym must be unique to your whole store, there can't be the same synonym in multiple synonym groups.

Synonyms require exact matches to affect search results. For example, if you create synonyms for "slings" and "belt bags", but a customer searches for "beltbag", then no connection is made to "slings".

Create a synonym group

You can create synonyms for your store.


  1. In the Shopify Search & Discovery app, click Search in the app, then choose Synonyms, and click Create synonym group.
  2. Add each word or search phrase separately. Click the Add button for each synonym.
  3. Enter a synonym group title.
  4. Click Save.

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