Shopify's Online Store 2.0 theme capabilities
Shopify's Online Store 2.0 themes offer enhanced functionality for a dynamic online store experience. Review this article to learn more about the Shopify's Online Store 2.0 themes' features.
On this page
- Online Store (OS) 2.0 theme features
- User experience and customization features in Shopify's Online Store 2.0 themes
- Sales and marketing features in Shopify's Online Store 2.0 themes
- Accessibility and inclusion features in Shopify's Online Store 2.0 themes
- Advanced functionality features in Shopify's Online Store 2.0 themes
- Customizing your theme settings
- Shopify's Online Store 2.0 themes for developers
Online Store (OS) 2.0 theme features
The availability of specific features depends on the theme that you use. Although all Online Store 2.0 themes can make use of the following features, the feature must be included in your theme to use it:
- Sections on every page: Customize the content on most of your online store's pages. Add, rearrange, or remove sections and blocks to create unique page layouts.
- Enhanced app support: Install or change apps without touching any code. Add app functionality anywhere in your theme by using app blocks and app embeds. You can browse the app collection to find apps that integrate seamlessly with your online store.
- Richer content using dynamic sources: Add dynamic, specialized information to any setting in your theme by connecting the setting to a dynamic source. A dynamic source can be a resource attribute or a metafield value.
- Collection filtering: Allow customers to filter collections in your store by availability, price, and more.
Learn more about theme architecture versions.
User experience and customization features in Shopify's Online Store 2.0 themes
| Feature | Description |
|---|---|
| Compatibility | All themes are compatible with Online Store 2.0 and provide sections and blocks for customizing your pages. |
| Mobile ready | Themes include mobile responsive layouts, allowing customers to access your store on any device with an internet connection. |
| Rich product media | Add rich media to your product pages, such as 3D models, embedded videos, and YouTube videos. |
| Variant images | Add images to product variants to allow customers to view each variant. For example, you can display different images for a shirt that comes in multiple colors and sizes. |
| Search box | Display a search box or link for customers to find products and see the results on a search results page. |
Sales and marketing features in Shopify's Online Store 2.0 themes
| Feature | Description |
|---|---|
| Discounts | Display discount amounts for items and order in your cart, checkout, and customer order pages. |
| Dynamic checkout buttons | Add dynamic checkout buttons so customers can quickly buy any product they're viewing. Dynamic checkout buttons can be added to your cart and product pages. |
| Newsletter forms | Add a newsletter signup so that you can collect customer emails to use in email marketing campaigns. |
| Product recommendations | Display an automatically-generated list of recommended products on your product pages so that customers can discover new items. |
| Selling plans or subscriptions | Display selling plans and subscriptions for customers. These can be added to your cart and customer order pages. |
Accessibility and inclusion features in Shopify's Online Store 2.0 themes
| Feature | Description |
|---|---|
| Web Performance | Your online store Web Performance dashboard measures loading speed, interactivity, and visual stability. Learn more about your Web Performance dashboard. |
| Accessibility | All themes have a minimum accessibility score of 90 so that your store can be used by everyone. |
| Shop Pay Installments | Add a Shop Pay Installments banner to your product pages to let customers know that they can pay for their order using installments. |
Advanced functionality features in Shopify's Online Store 2.0 themes
| Feature | Description |
|---|---|
| Country and language selection | Allows customers to select their country or region and local currency on your store. |
| Faceted search filtering | Allows customers to filter products based on product availability, price, type, vendor, and other variants. Search filters can be added to your collection and search pages. |
| Gift cards | Display a gift card page with instructions after the customer purchases a gift card. |
| Images for social sharing | Add a thumbnail image to your post when you share a link to your store on social media. |
| Multi-level menus | Add nested drop-down menus to your store's navigation. |
| Pickup availability | Display whether a product is available for pickup in store for customers on the product page. |
| Product ratings | Customize how customer product reviews are displayed on your pages. |
| Unit pricing | Display a price per unit for products with specific quantities or measurements. Learn more about Unit pricing. |
Customizing your theme settings
You can customize your theme settings from your Shopify admin by using the theme editor. If your theme doesn't have a setting for a change that you want to make, then you can edit your theme code.
When you make changes to your theme or switch to a new theme, it doesn't affect the other parts of your account. You can try different theme styles and settings without worrying about the rest of the content in your admin.
Shopify's Online Store 2.0 themes for developers
For developers interested in creating or adjusting Shopify's Online Store 2.0 themes, visit Best practices for building Shopify themes.