If you have a Shopify online store, then you can create webpages in your Shopify admin. Webpages contain information that rarely changes or that customers will reference often, like an "About Us" page or a "Contact Us" page. Learn more about what to include in an "About Us" page.

You can also add a blog to your online store for content that you'll be updating regularly, or if you want to encourage feedback.

Add a new webpage to your online store


Add content to a webpage

The rich text editor displays text in the Content field in the same style that it will display online. You can format your text and change the text color by choosing options in the rich text editor. You can also insert the following elements into a webpage:

  • links
  • tables
  • images
  • videos

Learn more about the rich text editor.

To edit the HTML code for the page, click the Show HTML button to view the HTML and make changes:

Shopify - page editor show html

Make sure that you click Save whenever you make a change to the webpage content that you want to keep.

You can add a link to a webpage to direct customers to another webpage in your online store or elsewhere on the internet.


  1. In the Content field, enter text to transform into a link.

  2. Highlight the link text and click the Insert link button:

Shopify - insert page link

  1. Enter a web address in the Link to field. Enter a descriptive Link title to help with search engine optimization and accessibility.

  2. Click Save.

Add a Google map to a webpage

You can add a Google map for an address to a webpage in your online store. For example, it's a good idea to add a map to your About us page to show your retail location:

  1. In Google Maps, enter the address you want to map.

  2. Click the Share icon to open sharing options.

  3. Click Embed map to create your embed code.

  4. Choose the map size you want, then copy the code in the text box. The code begins with <iframe src= and is a tag written in HTML which embeds the map.

  1. Click the title of the webpage where you want to display your map.

  2. In the Content toolbar, click the Show HTML button to view HTML code for your webpage:

    Shopify - show html toolbar

  3. Paste the code you copied from Google Maps into the Content box. You can embed the map at the bottom of your webpage by pasting the code after any existing content, or elsewhere on your webpage.

  4. Click Show Editor to switch back to the webpage editor from the HTML viewer and preview your map.

  5. Click Save.

Edit a webpage

You can edit a webpage in Shopify if you want to correct typos, add new information, or make changes to content.


  1. Click the title of the webpage.

  2. Make your changes to the existing webpage content or settings.

  3. Click Save. Visit the webpage in your online store to make sure the changes appear. You might have to reload the browser to view saved changes.

Edit the search engine listing for a webpage

You can edit the way that your webpage appears in search engine results to help customers find your webpage and encourage them to click the link.


  1. Click the title of the webpage.

  2. In the Search engine listing preview section, click Edit website SEO.

  3. In the Page title field, enter a descriptive title. This title will display as a link in search engine results. You can enter up to 55 characters in the title.

  4. Enter a description for the search engine listing. Make sure to include relevant keywords to help new customers find your link, and to include your business name. You can enter up to 320 characters in the description.

  1. In the URL and handle section, you can edit the web address. In most cases, you won't need to make changes to the web address. If you do make changes, then make sure that you set up URL redirects from the old web address. The URL can't contain any spaces. Handles are used in theme design.
  2. Click Save.

Delete a webpage


  1. Click the title of the webpage that you want to delete.

  2. Click the Delete page.

  3. Click Delete.

If you delete a webpage that you use in your store's navigation, then the associated menu item is also deleted. For example, if you delete a Wholesale Inquiries webpage that you use in a Wholesale menu item, then both of them are deleted.

You can also use Bulk actions to delete more than one page at a time.

Publish or unpublish webpages in bulk

You can control the webpages that are published to your online store using the Actions drop-down menu in Shopify. This lets you publish or unpublish many webpages at the same time, which is beneficial if you're coming to Shopify from another ecommerce platform or website, or if you're uploading a series of pre-written documents.

Publish webpages in bulk

  1. Check the box next to each webpage that you want to publish.

  2. Click the Actions drop-down menu, then select Make selected pages visible. You should now be able to view your webpages on your online store.

  3. Add a link to your new webpages in a menu, so customers will be able to find them.

Unpublish webpages in bulk

  1. Check the box next to each webpage that you want to unpublish from your online store.

  2. Click the Actions drop-down menu, then select Hide selected pages.

  3. Remove links to your webpages from menus.

About Us page

If you decide to include an "About Us" page in your online store content, then you can use it to tell the story of your business to your customers and help them connect to your brand.

Consider the goals of your About Us page

When writing your "About Us" page, consider the following goals:

  • Be motivating - Consider what you want your customers to do and how you want them to feel after reading the page. For example, you might want to inspire customers to join your mailing list to learn more about the producers of your products, or you might want to excite them about limited edition products so that they follow you on social media.
  • Be authentic - Tell the story of your business by using a unique, honest voice. If possible, include the values that drive your business, the story of its growth and challenges, and the goals of your business. For example, you might tell the story of discovering a need for your products within your own experiences. If you struggle to write in an authentic voice, then try recording your speech and copying it down as a first draft.
  • Be engaging - Use pictures or videos to break up the text and help your customers relate to your business. For example, you might offer photos of your business team, or video testimonials from past customers.

Don't worry about getting your "About Us" page perfect. As your business grows and changes over time, you can update this page with content that's relevant to your customers.

Information to include in your About Us page

When you write your "About Us" page, you should include the information about your business, products, or customers that will motivate your customers. You don't need to include everything about your business, but consider whether any of the following examples would make a good addition to your "About Us" page:

  • What you sell - anything that makes your products different
  • Why you sell it - your company mission or values
  • Who you are - your company, your founder, or your producers
  • Who you're selling to - your approach to customer service or customer satisfaction
  • Why you're different - specific expertise, customer testimonials, or additional services

Don't forget to include a specific request for your customers that matches the goal of the page, otherwise known as a call-to-action. For example, you might have a newsletter sign-up form or social media follow buttons on the page.

Add an About Us page to your Shopify online store

After you write a draft of your "About Us" page, you might want to ask someone else to read it, offer you feedback, and look for any writing errors. When you're ready, you can add a page to your online store to share your story with customers.


  1. Enter a title and content for the page.

  2. Under Visibility, select when the page should be published. By default, your new webpage is visible when you click Save. Select the Hidden option if you want your new webpage to be hidden from your online store, or click Set a specific publish date to control when your webpage is published.

  3. Click Save.

After you create your "About Us" page, you need to add a link to it from your online store navigation so that it appears in a menu.

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