Add a newsletter signup

Caution

Vintage themes aren't available in the Theme Store. Vintage themes don't have the features included in Shopify's Online Store 2.0 themes, and Shopify free vintage themes don't receive updates except security fixes.

Note

This customization is for vintage Shopify themes, and doesn't apply to Online Store 2.0 themes.

• Find out your theme's architecture version
• Explore Online Store 2.0 theme customizations

Adding a newsletter signup to your online store lets you collect customer email addresses that you can use for email marketing campaigns. You can learn more about email marketing on the Shopify blog.

You can use Shopify Email to send promotional emails. You can also search the Shopify App Store for apps related to email marketing. After you choose an app, follow the app's instructions about how to send newsletters to the email addresses that you collect through the newsletter signup.

Set up an email marketing campaign using Shopify apps

1. Add a newsletter signup section to your online store. If your theme doesn't have a newsletter signup form, then use Shopify Forms.

2. Install Shopify Email or a third-party email marketing app from the Shopify App Store.

3. Follow the email marketing app's instructions to sync it with your list of customers who add their emails to your newsletter signup form.

4. Use the email marketing app to create and send newsletters to your customers.

Add a newsletter signup section to your online store

All free Shopify themes have a newsletter signup section that you can add to your home page. If your theme doesn't include a newsletter signup form, then you can use Shopify Forms to create one. Learn about other ways to collect customer emails.

Tip

Some themes let you add a newsletter signup as a content block in another section. If you can't find the Newsletter section in your theme, then refer to your theme's documentation.

Steps:

Desktop

1. From your Shopify admin, go to Online Store > Themes.
2. Find the theme that you want to edit, and then click Customize.
3. Click Add section.
4. Click Newsletter, then click Add.
5. Enter a heading for your newsletter signup. For example, "Subscribe to our newsletter".
6. In the subheading field, enter a short description of what your customer will receive by subscribing.
7. Click Save.