Add a newsletter signup
Adding a newsletter signup to your online store lets you collect customer email addresses that you can use for email marketing campaigns. You can learn more about email marketing on the Shopify blog.
You can use Shopify Email to send promotional emails. You can also search the Shopify App Store for apps related to email marketing. After you choose an app, follow the app's instructions about how to send newsletters to the email addresses that you collect through the newsletter signup.
On this page
Set up an email marketing campaign using Shopify apps
Add a newsletter signup section to your online store. If your theme doesn't have a newsletter signup form, then use Shopify Forms.
Install Shopify Email or a third-party email marketing app from the Shopify App Store.
Follow the email marketing app's instructions to sync it with your list of customers who add their emails to your newsletter signup form.
Use the email marketing app to create and send newsletters to your customers.
Add a newsletter signup section to your online store
All free Shopify themes have a newsletter signup section that you can add to your home page. If your theme doesn't include a newsletter signup form, then you can use Shopify Forms to create one. Learn about other ways to collect customer emails.
Steps:
Desktop
- From your Shopify admin, go to Online Store > Themes.
- Find the theme that you want to edit, and then click Customize.
- Click Add section.
- Click Newsletter, then click Add.
- Enter a heading for your newsletter signup. For example, "Subscribe to our newsletter".
- In the subheading field, enter a short description of what your customer will receive by subscribing.
- Click Save.
iPhone
- From the Shopify app, tap the … button.
- In the Sales channels section, tap Online Store.
- Tap Manage all themes.
- Find the theme that you want to edit, and then tap Customize.
- Tap Edit.
- Click Add section.
- Click Newsletter, then click Add.
- Enter a heading for your newsletter signup. For example, "Subscribe to our newsletter".
- In the subheading field, enter a short description of what your customer will receive by subscribing.
- Click Save.
Android
- From the Shopify app, tap the … button.
- In the Sales channels section, tap Online Store.
- Tap Manage all themes.
- Find the theme that you want to edit, and then tap Customize.
- Tap Edit.
- Click Add section.
- Click Newsletter, then click Add.
- Enter a heading for your newsletter signup. For example, "Subscribe to our newsletter".
- In the subheading field, enter a short description of what your customer will receive by subscribing.
- Click Save.