Activating Buy with Prime on Shopify

You can add the Buy with Prime button on your product detail pages to offer Amazon Prime members a seamless checkout experience, fast and free delivery, and free returns on eligible orders. You don't need to sell on to use Buy with Prime.

Buy with Prime can also help improve conversion rates by letting customers know that they have the option to use their Amazon Prime membership. With Buy with Prime, you have more time to focus on your business because Buy with Prime makes it easier for you to attract and convert Amazon Prime members to your online store.

By adding Buy with Prime to your Shopify store, you can manage your Buy with Prime products from your Shopify admin. The Buy with Prime button is automatically matched to the theme in your Shopify store.

Terms and eligibility

To be eligible for Buy with Prime, there are a set of requirements your store must meet and terms that you must agree to. These requirements are in place to ensure a consistent experience for merchants and customers. This list of requirements is subject to change without notice.

Your store

Buy with Prime

Usage of Buy with Prime is governed by the Buy with Prime Merchant Console Service Terms and Buy with Prime Conditions of Use.

Activate Buy with Prime

  1. Log in to the Shopify App Store.
  2. Use the search box to search for Buy with Prime, and then click it.
  3. On the app listing page, click Add app.
  4. From your Shopify admin, click Install app to authorize the following functions:
    • Use of the app.
    • Shopify and Amazon to share information, including access to view and edit customer and store information.

After you install the Buy with Prime app, you can view and use it from the Apps page in your Shopify admin. To use Buy with Prime, you might first be required to complete the following steps in sequential order:

  1. Activate Amazon Pay in the Wallets section of Shopify Payments.
  2. Set up your Buy with Prime account.
  3. Map your products and turn on Buy with Prime.

For more information, refer to Buy with Prime app for Shopify. If you need help, then you can contact Buy with Prime support from your account. Alternatively, you can complete the Buy with Prime Contact us form.

Deactivate Buy with Prime

  1. From your Shopify admin, click Settings > Apps and sales channels.
  2. In the row of the app that you want to uninstall, click Uninstall.
  3. In the dialog that displays, click Uninstall.

Manage Buy with Prime

You can do the following to manage your Buy with Prime account:

  • Offer Prime shipping and return for your products.
  • View Buy with Prime orders.
  • Manage your account from the Buy with Prime console.
  • Get support for Buy with Prime.

View orders

After you install the Buy with Prime app, your orders are automatically synced to your Shopify admin so that you can easily find information on how Buy with Prime is impacting your business, such as the number of orders, returns, and refunds made with Buy with Prime.


  1. From your Shopify admin, go to Orders.
  2. Click an order view.
  3. Filter your orders with the Buy with Prime tag.

Manage your Buy with Prime product catalog

After you set up Buy with Prime, you can select the products that you want to make available to Buy with Prime on the Managing Prime-enabled products page. After you activate Buy with Prime on a product, the Buy with Prime button is immediately displayed on that product's product detail page.


  1. From your Shopify admin, click Settings > Apps and sales channels.
  2. From the Apps and sales channels page, click Buy with Prime.
  3. Click Managing Prime-enabled products.
  4. In the Offer Prime if conditions are met column, select the products that you want to display Buy with Prime, or deselect the products that you want to hide from Buy with Prime.

Buy with Prime pricing and fees

Pricing for Buy with Prime is pay as you go. Learn more about Amazon's pricing and fees for Buy with Prime.

Online checkout experience for customers using Buy with Prime

By using their Amazon account credentials, customers don't need to create a new account or enter personal information at checkout. To pay for an order using Buy with Prime, a customer goes through the following steps:

  1. The customer adds a single SKU (Stock Keeping Unit) to their cart using the Buy with Prime button. Multiple quantities of the single SKU are supported.
  2. The customer checks out using Buy with Prime.
  3. The customer verifies their Prime membership by logging in to their Amazon account.
    • If they're a Prime member, then they're taken to the order review page. At checkout, they can use their saved shipping address and payment method from their Amazon account.
    • If they're not a Prime member, then they're either given the option to start a Prime trial or to pay for a Prime membership. If they don't want to continue with Prime, then they're redirected to the product description page where they can select a non-Buy with Prime checkout option.
  4. The customer reviews their purchase, and then makes their payment at checkout.

If an Amazon Prime member wants to edit their default address or payment method linked to their Amazon account, then they can change their information at checkout.

Getting paid

After payment is captured by Amazon for an order placed using Buy with Prime, you'll receive payment for your order on your next Shopify Payments payout.

Handling refunds and returns

Buy with Prime automates your customers’ refund experience when they submit a return within the free return window. Learn more about Buy with Prime refunds.

Deactivate the Prime membership prompt

If your customer chooses to check out using Buy with Prime, but they don't have an active Amazon Prime membership, then by default, a Prime membership prompt displays at checkout. This prompt offers customers the option to sign up for Prime or to resume a paused Prime membership. You can deactivate this prompt if you don't want it to display at checkout.


  1. Log in to your Amazon Merchant Console Account and then go to the Amazon Services tab.
  2. Locate the Prime membership prompt.
  3. Choose Actions > Deactivate Prime membership.
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