Shop Pay Installments marketing emails

Use this page to learn how to incorporate Shop Pay Installments into your marketing emails.

Learn more about how to correctly use Shop Pay brand assets before you download and use the Shop Pay Installments logo in your marketing emails.

Email disclosure

Before you send an email about Shop Pay Installments, make sure that the email includes:

Abandoned cart email

If a customer has items in their cart and then leaves your online store, then you can encourage them to complete their purchase with an abandoned cart email that highlights splitting purchases into payments using Shop Pay Installments.

You can highlight the option to pay in installments with these approved headlines:

  • Don't forget, you can buy now and pay later with Shop Pay
  • Complete your checkout with the payment plan that works for you
  • Your cart's waiting for you! Want to pay with flexible payments?
  • Check out now, pay over time

Announcement email

You can send an email that lets your customers know that you offer Shop Pay Installments. In your email, explain how paying in installments works.

You can customize the pre-loaded Shopify Email template with your branding and products to send customers. To use the template, you need to have Shopify email installed.

Promotional email

Include Shop Pay Installments messaging in your promotional emails to remind customers that they can pay for their order using Shop Pay Installments. Consider adding approved messaging in emails about important dates for your industry. These dates can include Black Friday, Cyber Monday (BFCM), Christmas, end-of-year, or Valentine’s Day emails.

You can include Shop Pay Installments messaging in your paid media, such as Facebook Ads or Google Ads. If you're using paid media to promote Shop Pay Installments, then you need to follow fair lending guidelines.

Learn more about setting up marketing on Shopify.

Ready to start selling with Shopify?

Try it free