Promoting Shop Pay Installments on your online store

Use this page to learn how to inform your customers about Shop Pay Installments on your online store.

Learn more about how to correctly use Shop Pay brand assets before you download and use the Shop Pay Installments logo in your online store.

Online store disclosure

Before you add information in your online store about Shop Pay Installments, make sure that the online store page includes the approved messaging and required disclosures.

Incorporate Shop Pay Installments into your online store

You can promote Shop Pay Installments in your store by including a banner on your homepage, or by creating a dedicated page in your online store.

By adding a banner to your online store that features Shop Pay Installments, you help increase awareness, optimize conversions, and shorten the path to purchase for customers visiting your online store.

If you add a dedicated Shop Pay Installments page to your online store, then you should explain how Shop Pay Installments works and include an FAQ.

Describe how Shop Pay Installments works

Add information to your online store about how Shop Pay Installments works. Where applicable, use the correct Shop Pay logo.

How it works

  1. Add items to your cart (or shopping bag).
  2. Check out with Shop Pay.
  3. Choose the option to pay in installments.

Your first payment is due at checkout. The remaining payments are automatically charged to your card saved on Shop Pay based on the payment plan you chose. Don't worry, you'll get an email reminder before each payment to remind you.

Buy now, pay later with Shop Pay

You can add the buy now, pay later with Shop Pay messaging in your online store banner, and the following subheadline:

When you choose Shop Pay at checkout, you can split your purchase into flexible installment payments.*

Quick approval, flexible payments, no late fees

You can create icons for quick approval, flexible payments and no late fees, and use the approved text.

Add an FAQ for your customers

If you add an FAQ section related to Shop Pay Installments, then you can include the following questions and answers.

Are there late fees?

No, there are no late fees if you miss a scheduled payment.

What is the option to pay in installments on Shop Pay?

When checking out with Shop Pay, you now have the option to pay now or later. Paying in installments on Shop Pay allows you to split your purchase amount into flexible installment payments.* Your first payment is due when you make your purchase.

What if I make a return on a purchase made through Installments with Shop Pay?

If your refund amount is less than the amount remaining on your Shop Pay Installments balance, then you can expect one or both of the following:

  • A smaller payment balance on the final payment.
  • Less future payments on the remaining loan balance.

If your refund amount is more than the amount remaining on your Shop Pay Installments balance, then you can expect to receive the difference as a refund to your original payment method within 3 to 10 business days.

If you paid for an order in monthly payments, then you won't be refunded the paid interest. Interest is the cost of borrowing, and isn't refundable.

Which payment methods are accepted if I use the option to pay Installments on Shop Pay?

The installments option on Shop Pay is available on debit and credit cards. Capital One cards aren't accepted. If you choose a monthly payment option, then you can only pay with a debit card.

Have more questions?

  • For questions about installment payments on Shop Pay, visit
  • For questions about Shop Pay or the Shop App, visit

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