Shop Cash campaigns
Shop Cash campaigns allow you to increase the value of a customer’s Shop Cash on your store. These campaigns can help you increase your first-time customer sales on the Shop app.
When you create a Shop Cash campaign, your offer is shown to potential new customers in the Shop Cash offers section of the Shop app, and you only pay acquisition costs for successful sales. Customers who have purchased from your store before won't be able to view your Shop Cash offer.
Eligibility
Shop Cash campaigns are available only to stores that meet all of the following requirements:
- Your store is on the Shopify Plus plan and located in the United States.
- Your store has a US Shopify Payments account that accepts USD, and has Shop Pay activated.
- Your store meets Shop’s merchant eligibility requirements.
Paying for Shop Cash campaigns
When you create a Shop Cash campaign, you need to set a budget. Your Daily budget is the total amount of money that you want to spend each day that your Shop Cash campaign runs. The Maximum cost per acquisition is the maximum amount that you're willing to spend to acquire a new customer in one transaction. The Shop Cash value and acquisition fee combined won't exceed this amount for any one transaction.
Each time an order is placed using a Shop Cash offer, charges are deducted from your Shopify Payments payout balance. This continues until your total campaign budget is reached. If your daily budget is reached, then the campaign is paused for the rest of that day, and your budget refreshes the following day.
There's no prefunding required to create a Shop Cash campaign. If your Shopify Payments payout balance has insufficient funds to cover the campaign charges, then the deduction is reattempted until the charges are successful. During this time, the Shop Cash portion of your order payout is withheld until the campaign fees are collected.
Create a Shop Cash campaign
Any staff member on your store who has Shop channel and marketing permissions can create and manage Shop Cash campaigns. You can have one active campaign at a time.
Steps
From your Shopify admin, click Settings > Apps and sales channels.
From the Apps and sales channels page, click Shop.
Click Open sales channel.
Click Marketing, and then click Create campaign in the top right corner.
Enter the name of your campaign.
In the Schedule section, enter the start date and time that you’d like for your campaign to begin.
Optional: If you want to set an end time for your campaign, then select the Set end time checkbox.
In the Budget section, complete the Daily budget and Maximum cost per acquisition fields.
Optional: If you want to set a minimum amount that customers need to spend in order to use a Shop Cash offer, then select Set minimum order value.
Accept the terms and conditions, and then click Publish.
Edit a Shop Cash campaign
After you create a Shop Cash campaign, you can make changes to your daily budget and campaign end date. You can't change the maximum cost per acquisition after a campaign goes live. However, you can end a campaign at any time, and then create a new one.
Steps
From your Shopify admin, click Settings > Apps and sales channels.
From the Apps and sales channels page, click Shop.
Click Open sales channel.
Click Marketing, and then click your campaign.
-
Do one of the following:
- To change when your campaign ends, adjust the End date or End time field, and then click Save.
- To change your daily budget, enter the new amount in the Daily budget field, and then click Save.
- To pause the campaign, click Pause Campaign.
- To end your campaign immediately, click End campaign.
Update the fields that you want to edit.
Click Save.
Shop Cash campaign analytics
You can measure the success of your Shop Cash campaigns in your Shopify admin.
Steps
From your Shopify admin, click Settings > Apps and sales channels.
From the Apps and sales channels page, click Shop.
Click Open sales channel.
Click Marketing
Select the campaign that you'd like to review.
Use the table below to learn more about what each campaign metric means.
| Metric | Definition |
|---|---|
| Impressions | The number of times Shop app users have viewed a Shop Cash offer from anywhere in the Shop app, including store and product detail pages. |
| New customers acquired | The number of new customers who made their first order using a Shop Cash offer. |
| Sales from campaign | The gross sales amount divided by the number of orders from a Shop Cash campaign. |
| Average order value | The gross sales amount divided by the number of orders from a Shop Cash campaign. |
| Return on ad spend | The gross sales amount divided by the total cost of Shop Cash campaigns. |
| Advertising cost of sales | The total advertising cost divided by total gross sales from Shop Cash campaigns, displayed as a percentage. |
| Cost per customer | The total advertising cost divided by the total number of customers acquired from Shop Cash campaigns. |
If you have questions about Shop Cash campaigns, then you can contact Shop support for help in English. For support in other languages, you can contact Shopify support.