Shop Cash campaigns

Shop Cash campaigns allow you to increase the value of a customer’s Shop Cash on your store. These campaigns can help you increase your first-time customer sales on the Shop app.

When you create a Shop Cash campaign, your offer is shown to potential new customers in the Shop Cash offers section of the Shop app, and you only pay acquisition costs for successful sales. Customers who have purchased from your store before won't be able to view your Shop Cash offer.

Eligibility

Shop Cash campaigns are in early access, and are available only to stores that meet all of the following requirements:

If your store meets the eligibility criteria for Shop Cash campaigns, then you can apply for early access.

Create a Shop Cash campaign

After you’re approved to participate in the Shop Cash campaigns early access program, you'll receive an email from Shop letting you know that you can start creating Shop Cash campaigns in your Shopify admin.

Any staff member on your store who has Shop channel and marketing permissions can create and manage Shop Cash campaigns. You can have one active campaign at a time.

Steps

  1. From your Shopify admin, click Settings > Apps and sales channels.

  2. From the Apps and sales channels page, click Shop.

  3. Click Open sales channel.

  4. Click Marketing, and then click Create campaign in the top right corner.

  5. Enter the name of your campaign.

  6. In the Schedule section, enter the start date and time that you’d like for your campaign to begin.

  7. Optional: If you want to set an end time for your campaign, then select the Set end time checkbox.

  8. In the Budget section, complete the Total budget and Maximum cost per acquisition fields.

  9. Accept the terms and conditions, and then click Publish.

Edit a Shop Cash campaign

After you create a Shop Cash campaign, you can make changes to your total budget and campaign end date. You can't change the maximum cost per acquisition after a campaign goes live. However, you can end a campaign at any time, and then create a new one.

Steps

  1. From your Shopify admin, click Settings > Apps and sales channels.

  2. From the Apps and sales channels page, click Shop.

  3. Click Open sales channel.

  4. Click Marketing, and then click your campaign.

  5. Do one of the following:

    • To change when your campaign ends, adjust the End date or End time field, and then click Save.
    • To change your total budget, enter the new amount in the Total budget field, and then click Save.
    • To pause the campaign, click Pause Campaign.
    • To end your campaign immediately, click End campaign.
  6. Update the fields that you want to edit.

  7. Click Save.

Paying for Shop Cash campaigns

After you create a Shop Cash campaign, you only pay for successful orders that include a Shop Cash offer redemption. There's no prefunding required to create a Shop Cash campaign.

Each time an order is placed using a Shop Cash offer, charges are deducted from your Shopify Payments payout balance. This continues until your total campaign budget is reached.

If your Shopify Payments payout balance has insufficient funds to cover the campaign charges, then the deduction is reattempted until the charges are successful. During this time, the Shop Cash portion of your order payout is withheld until the campaign fees are collected.

Shop Cash campaign analytics

You can measure the success of your Shop Cash campaigns in your Shopify admin.

Steps

  1. From your Shopify admin, click Settings > Apps and sales channels.

  2. From the Apps and sales channels page, click Shop.

  3. Click Open sales channel.

  4. Click Marketing

  5. Select the campaign that you'd like to review.

Use the table below to learn more about what each campaign metric means.

Collection status error messages
Metric Definition
Impressions The number of times Shop app users have viewed a Shop Cash offer from anywhere in the Shop app, including store and product detail pages.
New customers acquired The number of new customers who made their first order using a Shop Cash offer.
Sales from campaign The gross sales amount divided by the number of orders from a Shop Cash campaign.
Average order value The gross sales amount divided by the number of orders from a Shop Cash campaign.
Return on ad spend The gross sales amount divided by the total cost of Shop Cash campaigns.
Advertising cost of sales The total advertising cost divided by total gross sales from Shop Cash campaigns, displayed as a percentage.
Cost per customer The total advertising cost divided by the total number of customers acquired from Shop Cash campaigns.

If you have questions about Shop Cash campaigns, then you can contact Shop support for help in English. For support in other languages, you can contact Shopify support.

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