Directing customers to the correct country or region

Note

On December 1st, 2024, Shopify’s Geolocation app will no longer be available, and the app will be uninstalled from stores that have it installed.

Several features have been introduced that reduce the need for the Geolocation app’s consent-based localization feature for stores that use dedicated domains or shared domains, including automatic domain redirection and automatic browser language redirection.

• If you currently use the Geolocation app and you don't have an EU top-level domain, then you can activate these features in your Shopify admin.
• If you sell to customers in the European Union and have an EU top-level domain, then you will still require a consent-based localization strategy. You can use a third-party geolocation app from the Shopify App Store.

After you set up your markets with different languages and currencies, you need to direct customers to their localized shopping experiences. You can use the following methods to help your customers find the appropriate version of your store that matches their language and location preferences:

• Automatic domain redirection - When you activate this setting in your Shopify admin, customers in your online store are automatically redirected to the URL that matches their language and geographic location.
• Geolocation app - This free app makes language and country recommendations to your customers based on their geographic location and browser or device language. It also has the option to display a country and language selector in the footer of your online store that lets your customers choose their language and country or region. In addition to the Geolocation app, there are other compatible third-party apps that you can also use.
• Deep links - when many countries are contained within the same market, or a market doesn't have its own URL, you can send customers directly to the correct experience for their country or region with a deep link.

Note

To comply with local legislation, customers from the European Union (EU) aren't automatically redirected within the EU. Use the Geolocation app, or a compatible third-party app to provide your EU customers with country or region recommendations so that they can select the best experience for their language and location.

In this section

• Directing customers to their country or region with deep links

• Using the Geolocation app