Preparing to run ads

Before you start running ads with Kit, it's a good idea to plan which products you want to promote and set your ad budget. Kit is free to use, but any ads that you run cost money and are billed to you directly by Facebook.

Ad templates

By customizing your ad templates, you can choose the kind of text that's used when Kit creates ads for you.


  1. From the Kit dashboard, go to Adjustments > Ads and Posts.

  2. Click the toggle to enable or disable ad text templates. The templates are grouped according to the content featured in the ad. You can manage templates for the following ad types:

    • Newest products
    • Best selling products
    • Slow selling products
    • Store showcase
    • Sent photo
  3. Optional: To create a custom preset for an ad type, enter ad text in the New template field, and then click Submit. You can include {title} in a custom preset, then that code is replaced in the ad text by the title of the product that you're featuring.

Translating ad text

To send advertising in other languages, disable the English preset templates, and enter text for a custom ad template in the language that you want to use.

Selecting the products to advertise

Kit connects to your Shopify store and stays up to date on the newest, best selling, and slowest moving products in your store. Kit always offers those three categories to you as options to advertise in your Facebook or Instagram ads.

If you'd like a little more control over the products that you advertise, set up your priority products.

Ad budgets and duration

Kit's ad budgets are pre-set to help your ads succeed. You can't change the budgets.

The duration of an ad campaign depends on the budget you select when you start the campaign.

Ads with a budget of $30 or less run for 2 days. Ads with a budget of $30 or more run for 7 days. Dynamic ads run for 14 days.

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