Product descriptions

A product description explains what a product is and why it’s worth purchasing. You can use the product description to give customers important information about the features and benefits of the product so that they’re enticed to buy.

You might consider including the following information in your product descriptions:

  • product specifications such as size, material, weight
  • suggested uses for the product
  • benefits of the product, including evidence
  • engaging details, such as stories about the product

In this section

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