Pricing products in Oberlo

When you import products from suppliers, the original prices are also imported into your Shopify admin. To profit from selling these products, you need to increase the prices in your Shopify store. You can set product prices manually, or set pricing rules to automatically increase product prices.

The original price of the products that you're dropshipping is known as the product cost. This is how much you're paying the supplier when you place an order.

To operate a profitable business, you need to determine what the total cost of your products are, then set the prices based on that information. The profit is the difference between the price that your customer pays and the cost of the product. To learn more about product pricing strategies, refer to Pricing your products page.

Set product prices manually

You can set product prices manually in both Shopify and Oberlo. You can set your product prices in Oberlo before you import products to Shopify. If you've already imported your products to Shopify, then you can set your product prices in Shopify.

Set product prices in Oberlo

If you add products to the Import List, then you can set product prices manually in Oberlo.

Steps:

  1. From your Oberlo dashboard, click Import List.

  2. Next to the product that you want to update, click the Variants tab.

  3. Set the prices for your product variants:

  • If you want to change each product variant's price individually, then change the price for each product variant in the Price column.

  • If you want to set the same price for all variants, then in the Price column click Change All > Set New Value. Enter the new price, and then click Apply.

Your changes are saved automatically.

Set product prices in Shopify

Set product prices manually in Shopify after you import your products from Oberlo.

Steps:

  1. From your Shopify admin, go to Products > All products.

  2. Click the name of the product that you want to update.

  3. In the Variants section, enter the price for each product variant in the Price column, and then click Save.

Set product prices using pricing rules

You can use pricing rules to set prices for your products in bulk. You can set pricing rules in the Pricing rules section of your Oberlo settings.

Add a pricing rule

You can set prices for all your products by using a pricing rule. There are two different types pricing rules that you can add.

  • Multiplier - multiplies the product cost by the number you specify. For example, a product that cost $2.00 with a multiplier of 3 is priced at $6.00 in your Shopify store.
  • Fixed - adds a fixed amount to the product cost. For example, a product that cost $2.00 USD with a fixed increase of 3 is priced at $5.00 in your Shopify store.

Steps:

  1. From your Oberlo dashboard, click Settings > Pricing rules.

  2. In the Product price section, select Multiplier or Fixed pricing rule.

  3. Add an amount to your pricing rule.

  4. Click Save settings.

Pricing rules apply only to products added after you create the rule. If you want to apply the pricing rules to products in your Import List, or that you already have in your store, then click Apply to existing products.

Add a compare at price rule

You can set a Compare at price to simulate product sales in your Shopify store. For example, if a product cost is $10.00 and you set the Product price multiplier to 3, then this product is listed at $30 in your online store. If you set the Compared at price multiplier to 6, then the product appears in your Shopify store with a cost reduction from $60.

Steps:

  1. From your Oberlo dashboard, click Settings > Pricing rules.

  2. Enable Set your compare at pricing rules by clicking the toggle button.

  3. In the Compare at price section, select Multiplier or Fixed pricing rule.

  4. Add an amount to your pricing rule.

  5. Click Save settings.

Pricing rules apply only to products added after you create the rule. If you want to apply the pricing rules to products in your Import List, or that you already have in your store, then click Apply to existing products.

Set up advanced pricing rules

You can use advanced pricing rules to set the product prices for different product cost ranges. You can use this rule set if you have multiple different products with different product costs.

Steps:

  1. From your Oberlo dashboard, click Settings > Pricing rules.

  2. Enable Advanced pricing rules by clicking the toggle button.

  3. Enter a cost range and then click Save settings. Any cost that is outside of the cost range uses the the pricing rule you set in Rest of the price ranges section.

  4. In the Markup section, select Multiplier or Fixed pricing rule.

  5. Add an amount to your pricing rule.

  6. Optional: Check Compare at price markup checkbox to set a simulated sales price.

  7. Click Save settings.

Pricing rules apply only to products added after you create the rule. If you want to apply the pricing rules to products in your Import List, or that you already have in your store, then click Apply to existing products.

Format your product prices

You can use the Assign cents feature to standardize how your product prices are formatted. For example, you can format all of your product prices to end in $.99.

This applies only to product prices that are set using pricing rules. For example, if the product cost is $2.00, your product price multiplier is 3, and you set assign cents to 99, then the product price is set to $6.99 in your Shopify store.

Steps:

  1. From your Oberlo dashboard, click Settings > Pricing rules.

  2. Check Assign cents checkbox.

  3. Enter the amount in cents, from 0 to 99, and then click Save settings.

Disable price auto updates

If you have set prices for your products manually, then you need to disable price auto updates to make sure that pricing rules aren't automatically applied to you products.

Steps:

  1. From your Oberlo dashboard, click Products.

  2. Click the product that you want to update.

  3. Disable Automatically update price when cost changes by clicking the toggle button.

To disable auto updates for all products:

  1. From your Oberlo dashboard, click Settings.

  2. In the General tab, go to the Auto updates section.

  3. In the When the cost changes section, select Do Nothing.

  4. Click Save settings.

Sell in other currencies

If you want to sell products in another currency, then you need to change the currency in your Shopify admin. Oberlo’s default currency is USD. All product and shipings costs in Oberlo are displayed and imported in USD. If you change your currency in your Shopify admin, then the currency is also changed in Oberlo. Oberlo uses live international exchange rates to convert currencies.

For example, if you change your store currency to EUR and you import a product from AliExpress that costs $10.00 USD, then Oberlo converts the product price from USD to EUR and displays its value as €8.24 EUR in Oberlo.

If you use Shopify Payments, then you can sell in multiple currencies. Your customers can shop and pay in their preferred currencies. For more information, refer to the Sell in multiple currencies with Shopify Payments page.

Steps:

  1. Click General.

  2. In the Standards and formats section, click Currency and select a new currency.

  3. Click Save.

After you change the currency in your store, then your existing product prices in the Import List and Products pages are not converted automatically. For example, $10.00 USD becomes €10.00 EUR. To update and convert your existing product prices according to your pricing rules, click Apply to existing products on the Pricing rules page.

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