Gift cards can be set to expire after a specific amount of time. By default, gift cards don't expire because it's illegal in some countries for gift cards to expire. If you set an expiry date, then by default the cards expire after five years. However, you can change the length of the expiry date.
In the Default expiration section, do either of the following:
If you don't want your gift cards to expire, then select Gift cards never expire.
To set expiration terms for your gift cards, select Gift cards expire, and then set the expiration details for your gift cards.
Click Save.
Activate Apple Wallet Passes
You can activate Apple Wallet Passes to allow customers to use their gift cards on their iOS devices in Apple Wallet. With Passes, customers can check a gift card's balance and redeem a gift card in-store.
In the Apple wallet passes section, click Customize.
Check the option to Activate Apple Wallet Passes for gift cards.
Optional: If you want to customize the appearance of your gift cards in Apple Wallet, then make changes to the text, color, and image settings. You can change these settings at any time.
Click Save.
After you activate Apple Wallet Passes, emailed gift cards include an Add to Apple Wallet button.
Deactivate Apple Wallet Passes
After you deactivate Apple Wallet Passes for a gift card product, new gift cards won't include the Add to Apple Wallet button, but existing Apple Wallet Passes can still be redeemed.
In the Apple wallet passes section, click Customize.
Uncheck Activate Apple Wallet Passes for gift cards.
Click Save.
Update automatic fulfillment settings of gift cards
By default, gift cards are set to be fulfilled automatically when an order is paid, and the customer receives a notification email. You can change the fulfillment setting to manually fulfill all items in the order, including gift cards.