Adding product media

You can add up to 250 images, 3D models, or videos to a product.

The first media item for each product is known as the featured, or main, media item. The main media item is shown on collection pages, the cart page, the checkout page, and your home page.

Add media to your products

Bulk delete media

You can delete one or more media items from a product by using a bulk action.

  1. From your Shopify admin, go to Products.
  2. Click a product to see its details page.
  3. Under Media, check the media items that you want to delete.
  4. Click Delete media.
  5. Click Save.

Video and 3D model hosting limits

There is a limit to the total number of Shopify-hosted videos and 3D models that your store can have across products and the Files page. This limit depends on the Shopify plan that your store is on:

Basic Shopify Shopify Advanced Shopify Shopify Plus
250 1000 5000 Contact Shopify Plus Support

Adding product media by using metafields

If you want to customize the way that product media are displayed in your online store, then you can use metafields to create a file reference Metafield for your products. File reference metafields support uploading images to display your products, or all other file types for your customers to download. You can display JPEG, PNG, WEBP, SVG, HEIC, or GIF images in metafields on your online store. A metafield can contain only one file at a time.

If you have an Online Store 2.0 theme, then you can connect file reference metafields to your theme by using the theme editor. If you're using vintage themes, then you can edit your theme code or hire a Shopify Expert to help you.

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