Adding product media

You can add a maximum of 250 images, 3D models, or videos to a product. 3D models and videos have specific hosting limits based on your Shopify plan. You can also directly scan and build a 3D model directly within the Shopify app on compatible iOS devices with the 3D scanner feature.

The first media item for each product is known as the featured, or main, media item. The main media item is displayed on collection pages, the cart page, the checkout page, and your home page. You can change your main media item any time.

Add media to your products

Desktop

1. From your Shopify admin, go to Products.

2. Click the product that you want to edit.

3. In the Media section, add an image, 3D model, or video in one of the following ways:

   • Click Upload new, and then select the file that you want to upload.
   • Drag and drop the file that you want to upload into the Media section.
   • Click Select existing to review and select from your existing media files.
   • To Add from URL, click Select existing, and then click Add from URL.

Change your main product media

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1. From your Shopify admin, go to Products.

2. Click the product that you want to edit.

3. In the Media section, navigate to the media that you want to make your default media, and then drag and drop the image to the first image's place.

Copy a link to your product media

If you need to copy a link to your product media to share it online or make it available for download from a product or collection description, webpage, or a blog post, then you can copy the link to an individual media file. Learn more about linking to a file in page content.

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1. From your Shopify Admin, go to Content > Files.
2. Click the Copy link icon next to the product media that you want to share.

Deleting your media

You can delete your media individually or in bulk.

Delete media individually

Removing a file from a product won't remove it from your store. In order to delete media from your store, you have to delete it in the file manager in Content > Files in the admin.

Desktop

1. From your Shopify admin, go to Products.

2. Click the product that you want to edit.

3. In the Media section, hover over the media that you want to delete and check the checkbox.

4. Click Remove.

Delete media in bulk

If any of the selected files are being used elsewhere in your store, then the files are removed only from the product that you're editing. In order to delete media from your store, you have to delete it in the file manager in Content > Files in the admin.

Desktop

1. From your Shopify admin, go to Products.

2. Click the product that you want to edit.

3. In the Media section, select the media that you want to delete using the checkboxes.

4. Click Click delete files.

5. Click Remove.

Replacing files

1. From your Shopify admin, go to Content > Files.
2. Click the Replace icon next to the file name.
3. Select the file that you want to upload.

Edit files without overwriting the existing file

In the file editor, it's possible to make destructive edits to an image, such as changing the background of an image. To make changes without overwriting an existing file, save the changes as new.

Steps:

1. From your Shopify admin, go to Content > Files.
2. Select a media file to open the file editor.
3. Make file edits.
4. From the Save dropdown menu, select Save as new.

Saving as new saves the new file to your store's file system while preserving the original image in its original state.

File storage limits by plan

File storage limits by plan

Plan	Limit per store
Shopify Enterprise	10 TB (terabyte)
Shopify Plus	300 GB (gigabyte)
Advanced	300 GB (gigabyte)
Shopify	300 GB (gigabyte)
Basic	100 GB (gigabyte)

Note

If you're on the Advanced plan or Shopify Plus plan, then you can contact Shopify support to request more storage.

Videos and 3D models

Note

3D models and videos can't be used for your product variant media.

You need to do one of the following to display 3D models or videos in your online store:

• Use a theme that supports 3D models and videos. If you're using an older version of a supported theme, then you might need to update your theme to the newest version to use 3D models and videos.
• Modify your current theme. If you're comfortable reading and editing theme code, then you can learn more about adding media support to your theme and media UX guidelines in Shopify's developer documentation. If you're not comfortable reading and editing theme code, then you can hire a Shopify Partner.

Video and 3D model hosting limits

There's a limit to the total number of Shopify-hosted videos and 3D models that your store can have across products and the Files page. The 3D limit depends on the Shopify plan that your store is on:

Starter	Basic Shopify	Shopify	Advanced Shopify	Shopify Plus
250 files	250 files	1000 files	5000 files	Contact Shopify Plus Support

Note

For all plans, only 250 media files of any type are allowed per product at a time.

Adding product media by using metafields

If you want to customize the way that product media are displayed in your online store, then you can use metafields to create a file reference metafield for your products. File reference metafields support uploading images to display your products, or all other file types for your customers to download. You can display JPEG, PNG, WEBP, SVG, HEIC, or GIF images in metafields on your online store. A metafield can contain only one file at a time.

If you have an Online Store 2.0 theme, then you can connect file reference metafields to your theme by using the theme editor. If you're using vintage themes, then you can edit your theme code or hire a Shopify Partner to help you.

Reverting edits to product images

If you want to revert a change you made to your images using the media editor, whether you no longer need a prior crop, resize, or even Shopify Magic edits, then you can revert an image file to its original state using the Revert to original button.

Note

The Revert to original button is available when previewing media that has been previously edited. Clicking this button prompts you to confirm the revert and then returns the file back to its original form. This feature is only available for product media edits added after January 2024.