Adding product media

You can add a maximum of 250 images, 3D models, or videos to a product. 3D models and videos have specific hosting limits based on your Shopify plan. You can also directly scan and build a 3D model directly within the Shopify app on compatible iOS devices with the 3D scanner feature.

The first media item for each product is known as the featured, or main, media item. The main media item is displayed on collection pages, the cart page, the checkout page, and your home page. You can change your main media item any time.

Add media to your products

  1. From your Shopify admin, go to Products.

  2. Click the product that you want to edit.

  3. In the Media section, add an image, 3D model, or video in one of the following ways:

    • Click Upload new, and then select the file that you want to upload.
    • Drag and drop the file that you want to upload into the Media section.
    • Click Select existing to review and select from your existing media files.
    • To Add from URL, click Select existing, and then click Add from URL.

Change your main product media

  1. From your Shopify admin, go to Products.

  2. Click the product that you want to edit.

  3. In the Media section, navigate to the media that you want to make your default media, and then drag and drop the image to the first image's place.

Deleting your media

You can delete your media individually or in bulk.

Delete media individually

Removing a file from a product won't remove it from your store. In order to delete media from your store, you have to delete it in the file manager in Content > Files in the admin.

  1. From your Shopify admin, go to Products.

  2. Click the product that you want to edit.

  3. In the Media section, click the media that you want to delete.

  4. Click the trash can icon.

  5. Click Remove file.

Delete media in bulk

If any of the selected files are being used elsewhere in your store, then the files are removed only from the product that you're editing. In order to delete media from your store, you have to delete it in the file manager in Content > Files in the admin.

  1. From your Shopify admin, go to Products.

  2. Click the product that you want to edit.

  3. In the Media section, select the media that you want to delete using the checkboxes.

  4. Click Click delete files.

  5. Click Remove.

File storage limits by plan

File storage limits by plan
PlanLimit per store
Shopify Plus300 GB (gigabyte)
Advanced300 GB (gigabyte)
Shopify300 GB (gigabyte)
Basic100 GB (gigabyte)

Videos and 3D models

You need to do one of the following to display 3D models or videos in your online store:

Video and 3D model hosting limits

There's a limit to the total number of Shopify-hosted videos and 3D models that your store can have across products and the Files page. The 3D limit depends on the Shopify plan that your store is on:

StarterBasic ShopifyShopifyAdvanced ShopifyShopify Plus
250 files250 files1000 files5000 filesContact Shopify Plus Support

Adding product media by using metafields

If you want to customize the way that product media are displayed in your online store, then you can use metafields to create a file reference metafield for your products. File reference metafields support uploading images to display your products, or all other file types for your customers to download. You can display JPEG, PNG, WEBP, SVG, HEIC, or GIF images in metafields on your online store. A metafield can contain only one file at a time.

If you have an Online Store 2.0 theme, then you can connect file reference metafields to your theme by using the theme editor. If you're using vintage themes, then you can edit your theme code or hire a Shopify Partner to help you.

Reverting edits to product images

If you want to revert a change you made to your images, whether you no longer need a prior crop, resize, or even magic edits, then you can revert an image file to its original state using the Revert to original button at the top corner of the editor.

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