This page was printed on Mar 21, 2023. For the current version, visit https://help.shopify.com/en/manual/products/product-media?ref=cleancanvas&utm_campaign=support.
Product media can include images, 3D models, and videos. Using media like 3D models for your products provides your customer with a better understanding of the function and size of an item, and increases your customers' confidence in the quality of your products.
You can add product media directly to your product pages, or by using metafields. If you have an Online Store 2.0 theme, such as Dawn, the free Shopify theme, then you can add references to your product Metafields through the theme editor.