You can set up your store to provide your customers with different purchase options, beyond the default "buy, pay, and ship now" model. For example, your customers can place an order for an album before it's released or place a subscription order to receive a bag of coffee beans every month.
There are three common purchase options you can offer your customers: subscriptions, pre-orders, and try before you buy (TBYB).
- Subscriptions: sell products and charge your customers for them, on a recurring basis.
- Pre-orders: customers can purchase or reserve items that might not be ready for fulfillment yet, but that you will fulfill at a later date.
- Try before you buy: customers can order items without paying right away. You fulfill TBYB orders like a regular order, but customers pay at a future specified date after they try out the product.