Subscription discounts
If you offer subscription products, then you have additional options when creating buy X get Y, amount off, or free shipping discounts. The Purchase type section displays on the Create discount code page in the Discounts section of your Shopify admin.
If you've installed a subscription app from the Shopify App Store, then you might also be able apply discounts directly to the subscription. For example, if you installed the free first-party Shopify Subscriptions app, then you can apply a discount directly to a subscription plan.
You can choose whether discounts apply to subscription purchases, one-time purchases, or both in the following ways:
| Discount type | Description | Available purchase type |
|---|---|---|
| Buy X get Y | Use this discount to give your customers an additional item for free or at a discounted price. For example, you can offer a free mug with a coffee subscription. You can set up a buy X get Y discount as an automatic discount that applies when conditions are met or create a discount code. This discount doesn't apply to shipping costs. | The buy X get Y discount applies to the following purchase types:
|
| Amount off | Use this discount to give your customers a fixed value or a percentage off the products in an order. For example, you can offer a 10% off discount when a customer chooses a subscription instead of a one-time purchase. You can set up an amount off discount as an automatic discount that applies when conditions are met or create a discount code. This discount doesn't apply to shipping costs. | You can apply the amount off discount to either or both of the following purchase types:
|
| Free shipping | Use this discount to give your customers free shipping. For example, you can offer a discount for free shipping on the first delivery of a subscription order. You can set up a free shipping discount as an automatic discount that applies when conditions are met or create a discount code. | You can apply the free shipping discount to either or both of the following purchase types:
|
Change a discount's purchase type
When you create a discount code you can choose to limit the use of your discount to specific purchase types. If you select Subscription in the Purchase type section of the Create discount code page, then you can choose to apply the discount to All subscription products, All subscription products in a specific collection, or Specific subscription products.
If you have an existing discount code that you want to update, then you can edit your discount code to include subscription-based rules.
Steps:
From your Shopify admin, go to Discounts.
Click the discount that you want to edit.
-
In the Purchase type section, choose the purchase type that you want to limit your discount code to:
- If you select Subscription as the purchase type for your discount code, then you can choose which subscription products to apply your discount to. You can limit the use of your discount code to specific subscription products, or a specific collection.
- If you choose to limit your discount to a specific subscription product, or collection, then search for your product or collection using Browse button that displays.
Change usage limits on free shipping discount
If you offer a free shipping discount that applies to subscription products, then you can specify for how long the discount applies. You can choose to limit your free shipping discount to the first payment, to limit your free shipping to a certain number of payments, or to activate free shipping on all future subscription payments.
If you have an existing free shipping discount that you want to update, then you can edit your discount code to include subscription-based rules.
Steps:
From your Shopify admin, go to Discounts.
Click the free shipping discount you want to edit.
Update the purchase type to Subscription in the Purchase type section of the discount editor.
In the Usage limits section, select the limitations that you want to apply to your discount under Recurring payments for subscriptions.