Marketing app data sharing

Some supported third-party email and SMS marketing apps integrate with Shopify to share customer events data across different marketing channels. This shared data can provide you with insights about customer browsing and buying behaviors across different marketing channels. After you connect a third-party app for data sharing, it displays as a Channel in your marketing attribution reports. Learn more about measuring the results of your marketing campaigns.

There are two types of behavioral data that an app can send to Shopify:

• Customer events data is provided by email and SMS apps, and includes data about emails that a customer received, opened and clicked, as well as SMS messages received and clicked.
• Marketing engagement data is provided by advertising apps, and shares data about ad cost and impressions at all levels of granularity, including channel, campaign, ad group, and ad.

Note

Before marketing data is shared to Shopify, it's first checked against your privacy settings. If a customer opts out of data collection for your store, then their data isn't processed. Learn more about customer consent and opt outs.

Supported marketing apps

Review the following table to learn what marketing apps are supported for data sharing with Shopify, and the type of behavioral data shared by each app.

Marketing apps and data type

Marketing app	Type of data shared
Google & YouTube (Early access)	Marketing engagement data
Klaviyo: Email Marketing & SMS	Customer events for emails and SMS
Mailchimp: Email Marketing	Customer events for emails
Pinterest	Marketing engagement data
Seguno Email Marketing	Customer events for emails
Snapchat Ads	Marketing engagement data
TikTok	Marketing engagement data

Connecting apps for data sharing

To import data into your Shopify admin from your third-party marketing apps, you need to have the app installed in your Shopify admin and connect your marketing app account to Shopify.

To share customer events data from Klaviyo and Mailchimp to your Shopify admin, some additional steps are required.

Setting up Klaviyo data sharing

After you install the Klaviyo: Email Marketing & SMS app on your store, refer to Klaviyo's How to sync data from Klaviyo to Shopify documentation to sync customer information and set up data sharing.

Activate Mailchimp data sharing

After you install the Mailchimp: Email Marketing app on your store, you need to update your app permissions to activate data sharing.

Steps:

1. From your Shopify admin, to go Settings > Apps and sales channels.
2. Click Mailchimp: Email Marketing, and then click Open app.
3. On the Update data access page, click Update.