Marketing app data sharing

Some third-party marketing apps integrate with Shopify to share marketing data for their respective marketing channel. This data helps improve the accuracy and completeness of your marketing attribution reports when measuring the performance of your marketing campaigns. This data includes the following information:

• ad campaigns details for ads that are running on the marketing channel, such as campaign name, cost, clicks, impressions, and start and end dates
• ads that a customer viewed or clicked
• emails that a customer received, opened, or clicked
• SMS messages that a customer received or clicked

Note

Before marketing data is shared to Shopify, it's first checked against your privacy settings. If a customer opts out of data collection for your store, then their data isn't processed. Learn more about customer consent and opt outs.

Supported marketing apps

The following marketing apps support sharing marketing data with Shopify:

• Klaviyo: Email Marketing & SMS
• Mailchimp: Email Marketing
• Pinterest
• Seguno Email Marketing
• Snapchat Ads
• Tiktok

Connecting apps for data sharing

To import data into your Shopify admin from your third-party marketing apps, you need to have the app installed in your Shopify admin and connect your marketing app account to Shopify.

To share customer events data from Klaviyo and Mailchimp to your Shopify admin, some additional steps are required.

Setting up Klaviyo data sharing

After you install the Klaviyo: Email Marketing & SMS app on your store, refer to Klaviyo's How to sync data from Klaviyo to Shopify documentation to sync customer information and set up data sharing.

Activate Mailchimp data sharing

After you install the Mailchimp: Email Marketing app on your store, you need to update your app permissions to activate data sharing.

Steps:

1. From your Shopify admin, to go Settings > Apps and sales channels.
2. Click Mailchimp: Email Marketing, and then click Open app.
3. On the Update data access page, click Update.