Setting up and managing Collabs programs

Collabs programs let you share affiliate commission with eligible Collabs creators, which can drive sales at a low cost. You can use the following Collabs programs to collaborate with creators:

• Open access program: This program lets any eligible Collabs creator promote your products using the affiliate links that you provide, which can help drive sales at a low cost.
• Invite program: This program lets you directly invite certain creators to participate in a limited-access program.

You can give a creator access to multiple programs, or you can move creators from one program to another, depending on the commission and incentives that you want to share with them. You're notified when a customer makes a purchase using a creator's affiliate link.

Open access program

When you activate the Collabs open access program, you set a commission rate on either all products or at the collection level, which displays your products to creators in their discovery experience. Creators can search for products and automatically generate affiliate product links without the need for approval. You can view which creators are driving visits and orders through your open access program in the Connections section of the Collabs app in your Shopify admin.

Considerations for the open access program

Before you activate an open access program, review the following considerations:

• If you activate an open access program, then any creator on Collabs can share your affiliate links immediately, and they don't require your approval. If you prefer to manually vet or approve the creators that you work with, then you can instead use invite programs.
• The open access program is available to all merchants. However, only creators from the United States, the United Kingdom, and Canada are currently eligible.

Activate an open access program

You can activate an open access program to let any eligible Collabs creator access and share your affiliate links. After you activate an open access program, it displays in the Programs page of the Collabs app in your Shopify admin.

Steps:

1. From your Shopify admin, go to Settings > Apps and sales channels.

2. Click Collabs.

3. Click Open app.

4. Click Programs.

5. Click Activate open access.

6. In the Commission section, enter the commission percentage that you want to make available to Collabs creators.

7. Optional: To make the commission available only for certain products, click +Add collection, and then select the collection that you want to make available to the open access program. You can also set different rates for different collections of products.

8. Optional: To preview how your profile displays on the Collabs mobile and web app, click Preview profile, and then do either of the following:

   • If you don't want to make any changes to your profile, then click Close.
   • To make changes to your profile, click Edit profile.

9. Click Activate.

Deactivate the open access program

If you no longer want to share commission links with creators through the open access program, then you can deactivate your open access program.

Steps:

1. From your Shopify admin, go to Settings > Apps and sales channels.

2. Click Collabs.

3. Click Open app.

4. Click Collabs > Programs.

5. In the Program column, click Open access.

6. Click Deactivate.

Invite programs

You can create an invite program to offer limited access incentives to specific creators that you select. You can run multiple invite-only programs at the same time, and a creator can be part of multiple programs. This means that you can offer different creators different perks, depending on the programs that they're a part of.

After you create an invite program, you can add creators to your program in either of the following ways:

• Add an existing connection to your program.
• Send a direct invite by email.

Create an invite program

You can create an invite program from the Programs section of the Collabs app in your Shopify admin.

Steps:

1. From your Shopify admin, go to Settings > Apps and sales channels.

2. Click Collabs.

3. Click Open app.

4. Click Programs.

5. Click Create invite program.

6. Set up the following invite program details:

   • In the Program name field, enter the name of the program.
   • In the Affiliate link section, fill in your Link Destination, and set the URL Parameters that are added to an affiliate's link.
   • In the Customer discount section, set the discount that you want to offer to customers when they use a creator's link or discount code.
   • In the Commission section, enter the commission percentage that you want to make available to creators in this program.

7. Click Create.

Add an existing connection to an invite-only program

1. From your Shopify admin, go to Settings > Apps and sales channels.

2. Click Collabs.

3. Click Open app.

4. Click Programs.

5. Click the program that you want to add creators to.

6. Click Add creators.

7. In the Add creators dialog, find and select the creator that you want to add.

8. Click Next: Configure link & Code.

9. Confirm all the details of your new affiliate, and then click Finish & Send Offers.

Edit an invite program

1. From your Shopify admin, go to Settings > Apps and sales channels.

2. Click Collabs.

3. Click Open app.

4. Click Programs.

5. Click the Programs tab.

6. Click the program that you want to edit.

7. Edit your invite program.

8. Click Save changes.

Delete an invite program

1. From your Shopify admin, go to Settings > Apps and sales channels.

2. Click Collabs.

3. Click Open app.

4. Click Programs.

5. On the Program tab, click ... next to the program that you want to delete.

6. Click Delete program.

7. In the Delete this program dialog, click Delete program.