Managing creators in Collabs
You can manage the Collabs creators that you're connected to by adding them to programs and tracking conversions and sales that they generate for you.
You can manage your creators and programs in the following ways:
- If a creator is part of your open access program, and you want to establish a partnership where the creator receives a higher commission or incentives, then you can create a new program or add them to an existing program.
- If you find a new creator that you're interested in working with, then you can invite them by email.
Inviting new creators by email
You can send direct invites to creators that you want to join your Collabs community. Sending direct invites from the Collabs app lets you quickly onboard creators that you trust, bypassing the application process of joining your community. To send invites to creators, go to the Recruiting section of your Collabs app, and then click Invite by email. Learn more about Recruiting creators.
Collabs creator profile types
You can view more details about a creator from their profile in your Collabs app. The information that's available on their profile might differ depending on the following factors.
Review the following table to learn more about the Collabs creator profile types.
| Category | Description |
|---|---|
| The creator has a Collabs account, but they haven't been approved for the open access program | These creators have familiarity with the platform, but they haven't been approved for the open access program. Information such as their contact email, age, gender, location, and preferred categories are all entered by them. |
| The creator has a Collabs account and they're a part of the open access program | These creators are familiar with Collabs and the open access program. Information such as their contact email, age, gender, location, and preferred categories are all entered by them. |
| The creator doesn't have a Collabs account | These creators haven't signed up for Collabs. Basic information such as their social media accounts and email addresses might be available. |
Tracking creator performance
You can track overall performance data for all of your collabs, as well as analytics regarding visits, sales, and conversion rates for individual creators.
Overall performance
Overall collaboration analytics display in the Performance section of the Collabs app homepage, and include the following data:
- Sales: The total sales amount for the orders made with affiliate links or codes.
- Orders: The total number of orders made with affiliate links or codes.
- Commission: The total commissions for affiliate sales.
- Gifted value: The total value of sent and redeemed gifts.
This section also includes lists of the top performing creators and top performing products.
By default, data displays for the last 30 days, but you can set the date range by clicking on the date picker. Set the starting and ending dates, and then click Apply to confirm the new date range.
Performance data also includes links to expanded reports for Sales and Gifts history. To view these expanded reports, click the View report analytics icon next to the Sales or Gifted value analytics.
Collabs reports
Collabs includes additional expanded reports to give more detail regarding sales and gift analytics.
The Sales report displays the sales and commission values from your creators over time. It also includes the total number of orders for the date range. To export this report, click Export.
You can apply the following filters to the Sales report:
- Date range
- Program name
- Program tier
The Gifts history report displays the total number of gifts and the total gift value, as well as the number of pending and redeemed gifts.
You can apply the following filters to the Gifts history report:
- Date range
- Creator name
- Gift
- Status, which includes whether the gift was sent, redeemed, fulfilled, or canceled
Viewing analytics by creator
You can view analytics for individual creators from a creator's profile. From the Collabs app, go to Connections and then click the creator's name. The Collab performance section displays the following analytics:
- Sales: The total sales amount for the orders made with the creators's links or codes.
- Orders: The total number of orders made with the creator's links or codes.
- Visits: The total number of visits from the creator's links or codes.
- Conversions: The conversion rate of visits to sales, as a percentage.
Click the View report analytics icon to view the expanded Sales report with only the data for that creator displayed.