Marketing automation tools

Shopify offers a suite of marketing automation tools that integrate together to help you streamline and automate your email marketing workflows all from within your Shopify admin.

Combine the following Shopify-built apps and tools to build an effective email marketing strategy, from growing your subscriber list, to automating your email marketing campaigns and communications:

• Shopify Email: Use the Shopify Email app to create email marketing campaigns and send marketing automations to customers who have signed up for marketing. You can design your emails to match your brand, and link directly to products to share them with your customers.
• Marketing automations: Create marketing automations from your Shopify admin to send messages automatically to your customers. You can create marketing automations using a Shopify Email template, a third-party app template, or Shopify Flow.
• Shopify Forms: Use the Shopify Forms app to create pop-up and inline forms that collect customer data, let customers sign up for email marketing, and intake B2B wholesale inquiries. After customers subscribe to marketing, you can send them personalized emails or a marketing automation using Shopify Email. Learn more about the Shopify Forms app.
• Customer segments: Use customer segments to send more personalized marketing communications. For example, you can create a customer segment to group all of your customers in a specific geographic location, and then use Shopify Email to promote events specific to that location. Learn how to send an email marketing campaign to a customer segment.

Grow your business

Want to make the most out of your email marketing tools? Learn about 20 Email Marketing Best Practices That Drive Sales on the Shopify blog.