Creating Facebook audience building ads to sell your Shopify products

You can use Facebook and Instagram by Meta to sync your products to a catalog on Facebook so that you can create marketing activities for your products on Facebook.

For ad creation across the Facebook, Instagram, Messenger or Audience Network, use Meta's Ads Manager.

After you set up Meta's Ads Manager, you can create Facebook audience-building ads. Facebook audience-building ads appear on Facebook as carousel ads that feature your products, and can help new customers find your online store.

When you buy Facebook ads, you pay for them through your Facebook ad account. Make sure you understand the Facebook Advertising Policies before you create a Facebook ad campaign.

Before you can create Facebook audience-building ads for your Shopify products, you need to sell by using a Shopify online store, and your store can't be password protected. Learn how to remove your online store password.

Can’t find the answers you’re looking for? We’re here to help.