Creating Facebook audience building ads in Shopify

After you set up the Facebook Marketing app, you can create a marketing activity in Shopify for Facebook audience building ads. They appear on Facebook as carousel ads that feature your products, and can help new customers find your online store.

When you buy Facebook ads, you pay for them through your Facebook ad account. Make sure you understand the Facebook Advertising Policies before you create a Facebook ad campaign.

Create a Facebook audience building ad in Shopify

When you create a marketing activity in Shopify, you have the option to save it as a draft and publish it when it's ready, so that you can prepare your marketing activities in advance.

Steps:

Facebook marketing activity details

  • Ad text - The text that appears in the ad.
  • Product - The products that you want to advertise in this marketing activity.
  • Budget - The daily or lifetime budget for your ad.
  • Choose a target audience for your ad:
    • Similar to your site visitors - Shopify creates an audience based on customers who have visited your store.
    • Similar to people who like your page - Shopify creates an audience based on people who like your Facebook page.
    • Similar to people who purchase from your store - Shopify creates an audience similar to those who purchase from your store.
    • People based on specific interests targeting - You can choose individual interests and target them.
  • Interests: Interests that you can target your ad to. For example, if your ideal customer is interested in dogs, then you can add keywords such as “dogs” or “pets”.

Add a Facebook audience building ad to an existing Shopify campaign

Edit or publish a draft Facebook marketing activity

Draft marketing activities are listed on the Marketing page in Shopify with a Draft label. You can make changes to a draft activity, and then save the draft or publish the activity.

Steps:

  1. In Shopify, go to Marketing.

  2. Click an existing marketing campaign.

  3. Next to a marketing activity, click Edit activity.

  4. Optional: Make changes to the activity details.

  5. Save a draft or publish the activity:

    • To save a draft, click Finish later.
    • To publish the activity, click Publish.

Edit a published Facebook marketing activity

  1. In Shopify, go to Marketing.

  2. Click an existing marketing campaign.

  3. Next to a marketing activity, click Edit activity.

  4. Make changes to the activity details.

  5. Click Save activity.

Pause a published Facebook marketing activity

  1. In Shopify, go to Marketing.

  2. Click an existing marketing campaign.

  3. Next to a marketing activity, click Edit activity.

  4. Click Pause activity.

Delete a Facebook marketing activity

You can delete a marketing activity that you created in Shopify.

When you delete an activity in Shopify, you won't be billed for it any more. Shopify syncs to the related service, like Facebook or Google. While the activity is being deleted outside of Shopify, you see the Being deleted status for the activity. After the activity is fully deleted outside Shopify, it's removed from the list of activities in Shopify. Deleting a marketing activity is permanent.

Marketing activities created outside of Shopify need to be deleted from the service where they were created.

Steps:

  1. In Shopify, go to Marketing.

  2. Click an existing marketing campaign.

  3. Next to a marketing activity, click Edit activity.

  4. Click Delete activity, and then click Delete activity to confirm.

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