Creating Facebook Page posts in Shopify

This page was printed on Jan 20, 2020. For the current version, visit https://help.shopify.com/en/manual/promoting-marketing/create-marketing/facebook/facebook-post.

After you set up the Facebook Marketing app, one of the available marketing activities that you can create in Shopify is a Facebook Page post. Facebook Page posts can help you to build engagement on your Facebook Page by letting visitors click a link in a post to see the product in your Shopify store.

It's free to create Facebook posts in Shopify, because they are not a type of Facebook ad. However, when you set up the Facebook Marketing app, you need to add your payment information to Facebook. If you don't create any Facebook ads in Shopify, then you won't be billed by Facebook.

Create a Facebook post in Shopify

When you create a marketing activity or automation in Shopify, you have the option to save it as a draft and publish it when it's ready, so that you can prepare your marketing in advance.

Steps:

  1. In Shopify, go to Marketing.

  2. Click View marketing options.

  3. Select the activity or automation.

  4. Enter a name for the activity or automation. Consider using a name that describes the type, duration, and product, such as "Facebook - back to school supplies - August 2018".

  5. Add the required details. You can preview marketing activities and automations before you save or publish.

  6. Save a draft or publish:

    • To save a draft, click Finish later.
    • To publish an activity or automation, click Publish.
  1. From the Shopify app, tap Store, and then tap Marketing > Campaigns.
  2. Tap +.
  3. Select the activity or automation.
  4. Enter a name for the activity or automation. Consider using a name that describes the type, duration, and product, such as "Facebook - back to school supplies - August 2018".
  5. Enter the required details. You can preview marketing activities and automations before you save or publish.
  6. Save a draft or publish:
    • To save a draft, tap Finish later.
    • To publish the activity or automation, tap Publish.
  1. From the Shopify app, tap Store, and then tap Marketing > Campaigns.
  2. Tap +.
  3. Select the activity or automation.
  4. Enter a name for the activity or automation. Consider using a name that describes the type, duration, and product, such as "Facebook - back to school supplies - August 2018".
  5. Enter the required details. You can preview marketing activities and automations before you save or publish.
  6. Save a draft or publish:
    • To save a draft, tap Finish later.
    • To publish the activity or automation, tap Publish.

If you need to edit a Facebook post after it's published to your Page, then you can do so from Facebook.

Facebook post details

  • Products - The products that you want to share. You need to add at least 2 products, and you can add up to 5 products.
  • Post text - The text that appears in the post.
  • Add a discount - You can add a discount code to the post text. If a customer clicks the call to action, then the discount code is added to their cart. The customer needs to add products eligible for the discount to the cart before the discount is applied.

Add a Facebook post to an existing Shopify campaign

  1. In Shopify, go to Marketing.

  2. Under an existing campaign, click Add activity.

  3. Select the activity type.

  4. Add the activity's details.

  5. Save a draft or publish the activity:

    • To save a draft, click Finish later.
    • To publish the activity, click Publish.
  1. From the Shopify app, tap Store, and then tap Marketing > Campaigns.
  2. Tap an existing marketing campaign.
  3. Tap +.
  4. Tap the activity type.
  5. Add the activity's details.
  6. Save a draft or publish the activity:
    • To save a draft, tap Finish later.
    • To publish the activity, tap Publish.
  1. From the Shopify app, tap Store, and then tap Marketing > Campaigns.
  2. Tap an existing marketing campaign.
  3. Tap +.
  4. Tap the activity type.
  5. Add the activity's details.
  6. Save a draft or publish the activity:
    • To save a draft, tap Finish later.
    • To publish the activity, tap Publish.

If you need to edit a Facebook post after it's published to your Page, then you can do so from Facebook.

Delete a Facebook post from Shopify

You can delete a marketing activity that you created in Shopify.

When you delete an activity in Shopify, it's deleted on the related service, like Facebook or Google, and any related ad spend is stopped. While the activity is being deleted outside of Shopify, you see the Being deleted status for the activity. After the activity is fully deleted outside Shopify, it's removed from the list of activities in Shopify. Deleting a marketing activity is permanent.

Marketing activities created outside of Shopify need to be deleted from the service where they were created.

Steps:

  1. In Shopify, go to Marketing.

  2. Click an existing marketing campaign.

  3. Next to a marketing activity, click Edit activity.

  4. Click Delete activity, and then click Delete activity to confirm.

You can also delete a post from Facebook, but its status isn't updated in Shopify. To remove the related marketing activity, you need to delete it from Shopify.

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