Marketing on Facebook
This page was printed on Nov 26, 2020. For the current version, visit https://help.shopify.com/en/manual/promoting-marketing/create-marketing/facebook?ref=wavecommerce&utm_source=wavecommerce&utm_medium=blog.
You can use Shopify's Facebook channel to sync your products to a catalog on Facebook so that you can create marketing activities on Facebook directly from Shopify.
Before you can create Facebook ad campaigns in Shopify, you need to configure your Facebook marketing settings inside of Shopify's Facebook sales channel. After that is set-up, you can create Facebook ad campaigns from the Marketing section of your Shopify admin.
After you set up Shopify's Facebook channel, you can create the following marketing activities in Shopify:
- Facebook audience building ads can increase the traffic to your online store.
- Facebook dynamic retargeting ads can help your customers discover new products from your store.
- Facebook Page posts can make your existing Facebook audience aware of store promotions or new products.