Creating Google Shopping campaigns

You can create Google Shopping campaigns to promote your products and increase traffic to your online store. After you set up Google Ad, you can create a Google Shopping campaign from the Marketing section of your Shopify admin.

Learn more about Google Shopping campaigns from Google Ads help.

Set up Google Ads

  1. Add a Google Ads account to the Google Shopping app.
  2. Accept the Google Ads access request.
  3. Add your billing information to your Google Ads account.

Add a Google Ads account

You can add a Google Ads account from the Google Shopping app in Shopify.

If you already have a Google Ads account associated with the email address that you used to set up the Google Shopping app, then select it from the drop-down menu in the Google Ads account section.

If you don't have a Google Ads account, then click Google Ads Account from the Google Shopping app in Shopify. After you've completed the setup and accepted the terms of service, your new Google Ads account is connected to the Google Shopping app. When you create a Google Ads account by using the Google Shopping app in Shopify, you can qualify for a free Google Ads credit on the account.

Accept the Google Ads access request

If the email address that you used to set up the Google Shopping app is associated with an existing Google Ads account, then you'll receive an access request confirmation email.

If you've created your Google Ads account in the Google Shopping app, then you will receive an email to accept your Google Ads account. You need to click accept invitation in the email to confirm your email address.

After you've accepted the invitation, it might take a few minutes for access request to be processed.

Add your billing information to your Google Ads account

Make sure that your billing information is in your Google Ads account. For details on how to add your billing information, see Manage your payment methods in the Google Ads Help.

After you've added your billing information, confirm you have completed the task by clicking I've added billing details.

Manage your Google Shopping campaign

You can monitor the impact of your Google Shopping campaign in the dashboard. The dashboard provides the following information:

  • Total sales - the total number of sales from your Google Shopping campaign
  • Total impressions - the total number of times a Google Shopping ad is shown on Google
  • Total clicks - the total number of times your ads were clicked
  • Total orders - the total number of orders from your Google Shopping campaign
  • Cost per click - the average amount of money paid for a single click on your ad
  • Cost per acquisition - the total cost of ads divided by the total number of orders

You can edit the amount of money that you have allocated to your average daily budget, pause or delete your campaign by clicking Manage Campaign.

To make sure you have enough data, run a campaign for 15 days before you start evaluating its performance. Learn about measuring the success of your campaign from Google Ads help.

Free Google Ads credit

When you create a Google Ads account by using the Google Shopping app in Shopify, you can qualify for a credit on the account. To get the credit, you need to spend a specified minimum amount within the 30 days of creating the account After you meet this requirement, Google will automatically add the credit to the account.

Your account needs to be in good standing before you qualify for the credit. After you spend the specified minimum amount, it can take up to 5 days for the credit to be applied to your account. To learn more, see the full Google Ads promotions terms and conditions.

You won't receive a notification when your credit is spent, and any additional costs of advertising are billed to your account. If you don't want to keep advertising with Google Ads, then you can pause or delete your campaigns.

Eligible countries

Google offers the Google Ads credit in the following countries and for the following amounts:

Country Minimum spend Get
United States 25 USD 100 USD
Canada 25 CAD 100 CAD
United Kingdom 25 GBP 75 GBP
Australia 25 AUD 100 AUD
Austria 25 EUR 75 EUR
Denmark 200 DKK 600 DKK
Finland 25 EUR 75 EUR
France 25 EUR 75 EUR
Germany 25 EUR 75 EUR
Greece 25 EUR 75 EUR
Indonesia 150,000 IDR 450,000 IDR
Ireland 25 EUR 75 EUR
Italy 25 EUR 75 EUR
Malaysia 50 MYR 150 MYR
New Zealand 25 NZD 100 NZD
Norway 250 NOK 750 NOK
Philippines 500 PHP 2000 PHP
Portugal 20 EUR 60 EUR
Singapore 25 SGD 75 SGD
South Africa 200 ZAR 600 ZAR
Spain 25 EUR 75 EUR
Sweden 250 SEK 750 SEK
Switzerland 25 CHF 100 CHF
Thailand 500 THB 1500 THB

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