List your products for free on Google

For eligible stores, products synced to Google Merchant Center using Shopify's Google channel can appear across Google. For a full list of where free listings can appear, refer to the Google Merchant Center.

If you already use the Google channel to sync products to Google Merchant Center, then you can confirm that your product feed is opted in to Surfaces across Google. If you opt in to Surfaces across Google, then your products can appear in unpaid product listings on Google Surfaces. You can choose any Comparison Shopping Service via the CSS dashboard available in your Google Merchant Center.

If you're new to the Google channel, then you need to set up the app to sync your products with Google Merchant Center.

About free listings

By using the Google Channel, your products might be eligible for free listings on the Shopping tab.

Customers who search on the Shopping tab have a high purchase intent, so your product listings in those search results might convert better than regular search engine results. Additionally, only approved products appear in Shopping tab search results, so there is a greater chance that new customers will discover your products when searching with the Shopping tab than within regular search engine listings. Your products might also appear as a rich snippet in the Search results page for related product searches.

Although you might be eligible to list your products for free across Google, the performance of your listings in search results is determined by machine learning. Learn more about showing products on Surfaces across Google from Google Merchant Center Help.

To improve the performance of your product listings on the Shopping tab, use the following guidance to help you optimize your product information:

  • Make sure that your product and store information is descriptive and up to date.
  • Add high-quality images to your products.
  • Optimize your product titles and descriptions by including keywords that customers use in searches.
  • Add relevant product data, such as size or gender, to improve the chance that customers can find your products.
  • Add a product type to your products up to at least 3 levels. Learn more about product type from Google Merchant Center Help.

If you're new to online selling, then it might take time before your products appear in relevant search results. Learn more about best practices for showing your products on Surfaces across Google from Google Merchant Center Help.

Supported countries and regions

You can list your products for free on Google in the following countries and regions.

Supported countried and regions for Google free listings.
Argentina India Saudi Arabia
Australia Indonesia Singapore
Austria Israel Slovakia
Belgium Ireland South Africa
Brazil Italy South Korea
Canada Japan Spain
Chile Malaysia Sweden
Colombia Mexico Switzerland
Czechia Netherlands Taiwan
Denmark New Zealand Thailand
Finland Norway Turkey
France Philippines Ukraine
Germany Poland United Arab Emirates
Greece Portugal United Kingdom
Hong Kong SAR Romania United States
Hungary Russia Vietnam

Confirm that your product feed is opted in to Surfaces across Google

For your synced products to be eligible to show in free listings across Google, your store needs to sell in a supported country or region. Additionally, the method that you used to create your Google Merchant Center account determines whether your product feed is automatically opted in to show on Surfaces across Google program:

  • If you created your Merchant Center account by using the Google channel and your store meets eligibility requirements, then your approved products can automatically start appearing on the Shopping tab in relevant search results.

  • If you created your Merchant Center account outside of Shopify, then you need to use Google Merchant Center to confirm whether your products can appear on the Shopping tab in relevant search results.

Learn more about viewing the status of your product feed from Google Merchant Center Help. If you need to opt in to the Surfaces across Google program, then you can do so from Google Merchant Center.

Steps:

  1. From your store's Google Merchant Center account, click Products.
  2. To see the settings for your product feeds, click Feeds.
  3. Under Destination, confirm that Surfaces across Google is listed. If your product feed lists Surfaces across Google as a destination, then your approved products can appear on the Shopping tab results page.
  4. If Surfaces across Google isn't listed as a destination for your product feed, then you need to opt in:
    1. Click the name of your product feed. Product feeds created by Shopify are listed as Content API.
    2. Under country, select your country. If you don't sell to a supported country or region, then you aren't eligible to opt in.
    3. Check Surfaces across Google to opt in.

Opting out of free listings on the Shopping tab

You can opt out of showing your products on Surfaces across Google program from Google Merchant Center. Learn more about removing a feed from a destination from Google Merchant Center Help.

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