Creating Google Smart Shopping campaigns

After you connect your Google Ads account to Shopify's Google channel, you can create automations in Shopify for Google Smart Shopping campaigns.

Google Smart Shopping campaigns are paid advertising that can help you to promote your products and increase traffic to your online store. They can help you to remarket to existing customers, introduce your products to new customers, and connect with new customers across a variety of Google-owned platforms and ad formats. Smart Shopping campaigns use machine learning based on sales in your store, so they work best for stores with consistent sales. Learn more about Google Smart Shopping campaigns from Google Ads help.

You can manage and monitor your Smart Shopping campaigns from the Marketing > Automations page in Shopify. However, to edit your Google Shopping settings or sync new products, go to to the Google channel.

Create a Google Smart Shopping campaign

After you set up the Google channel, one of the marketing automations that you can set up in Shopify is a Google Smart Shopping campaign.

When you create a marketing activity or automation in Shopify, you have the option to save it as a draft and publish it when it's ready, so that you can prepare your marketing in advance.

Steps:

Google Smart Shopping campaign activity details

Campaign budget (daily) - The average daily budget in USD. Your budget depends on your product categories (higher priced items tend to have higher cost per conversion).

Manage your Google Shopping campaign

You can review the impact of your Google Shopping campaign from the Marketing > Automations page in Shopify. You can review the following information:

  • Total sales - the total number of sales from your Google Shopping campaign
  • Total impressions - the total number of times a Google Shopping ad is shown on Google
  • Total clicks - the total number of clicks your ads receive
  • Total orders - the total number of orders from your Google Shopping campaign
  • Cost per click - the average amount of money paid for a single click on your ad
  • Cost per acquisition - the total cost of ads divided by the total number of orders

You can edit the amount of money that you have allocated to your average daily budget or pause your campaign by clicking Manage Campaign.

You can also manually calculate your return on ad spend (ROAS) by dividing your total sales from the ad campaign by your total ad spend. If your ROAS is higher than zero, then your ad campaign is showing positive results.

Campaigns use machine learning, which takes time to optimize for a specific budget, products, and audience. To make sure you have enough data, run a campaign for at least 14 days without making any changes to it before you start evaluating its performance. Learn about measuring the success of your campaign from Google Ads help.

Editing, pausing, or removing Google Smart Shopping campaigns

You can edit, pause, or delete draft and published automations so that you can manage your Google Smart Shopping campaigns from Shopify.

When you edit a draft marketing activity or automation, you can save your changes or publish it. Draft marketing activities are listed on the Marketing page and draft automations are listed on the Marketing > Automations page.

To delete a marketing activity that you created in Shopify, go to the Marketing section of your Shopify admin, and then click Campaigns. Select the marketing activity that you want to delete, click Delete activity, and then click Delete activity again to confirm your choice.

When you delete a marketing activity or automation in Shopify, you won't be billed for it anymore. Shopify syncs to the related service to update your account with any changes that you make. While the activity or automation is in the process of being deleted outside of Shopify, it has a Being deleted status in Shopify. After the activity is fully deleted outside of Shopify, it's removed from the list in Shopify. Deleting a marketing activity or automation is permanent.

Marketing activities created outside of Shopify need to be deleted from the service where they were created.

Getting help with Google Ads

Contact Google Ads Help to get help with the following topics:

  • billing and invoicing for Google Ads
  • policies, ad reviews, and campaign optimization
  • setting up ad types that the Google channel doesn't support, such as video campaigns
  • Google Merchant Center
  • Google Analytics

You can contact Shopify Support to get help setting up or using the Google channel.

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