Creating Google Smart Shopping campaigns

After you connect your Google Ads account to Shopify's Google channel, you can create automations in Shopify for Google Smart Shopping campaigns.

Google Smart Shopping campaigns are paid advertising that can help you to promote your products and increase traffic to your online store. They can help you to remarket to existing customers, introduce your products to new customers, and connect with new customers across a variety of Google-owned platforms and ad formats. Smart Shopping campaigns use machine learning based on sales in your store, so they work best for stores with consistent sales. Learn more about Google Smart Shopping campaigns from Google Ads help.

You can manage and monitor your Smart Shopping campaigns from the Marketing > Automations page in Shopify. However, to edit your Google Shopping settings or sync new products, go to the Google channel.

Create a Google Smart Shopping campaign

After you set up the Google channel, one of the marketing automations that you can set up in Shopify is a Google Smart Shopping campaign.

When you create a marketing activity or automation in Shopify, you have the option to save it as a draft and publish it when it's ready, so that you can prepare your marketing in advance.

Steps:

When you start advertising with Smart Shopping Campaigns, you can earn ad credits of up to 150 USD within the first 30 days. To learn more, refer to Earn Google Ads credit.

Google Smart Shopping campaign activity details

Campaign budget (daily) - The average daily budget in USD. Your budget depends on your product categories (higher priced items tend to have higher cost per conversion).

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