Creating Google Smart Shopping campaigns

This page was printed on Aug 16, 2022. For the current version, visit https://help.shopify.com/en/manual/promoting-marketing/create-marketing/google/google-shopping-campaign?itcat=blog&itterm=whats_new_august_2018.

After you connect your Google Ads account to Shopify's Google channel, you can create automations in Shopify for Google Smart Shopping campaigns.

Google Smart Shopping campaigns are paid advertising that can help you to promote your products and increase traffic to your online store. They can help you to remarket to existing customers, introduce your products to new customers, and connect with new customers across a variety of Google-owned platforms and ad formats. Smart Shopping campaigns use machine learning based on sales in your store, so they work best for stores with consistent sales. Learn more about Google Smart Shopping campaigns from Google Ads help.

You can manage and monitor your Smart Shopping campaigns from the Marketing > Automations page in Shopify. However, to edit your Google Shopping settings or sync new products, go to the Google channel.

Create a Google Smart Shopping campaign

After you set up the Google channel, one of the marketing automations that you can set up in Shopify is a Google Smart Shopping campaign.

When you create a marketing activity or automation in Shopify, you have the option to save it as a draft and publish it when it's ready, so that you can prepare your marketing in advance.

Steps:

  1. In Shopify, go to Marketing.

  2. To view the options for marketing activities or automations:

    • To create an automation, go to Automations, and then click Create automation.
    • To create a marketing activity, go to Campaigns, and then click Create campaign.

  3. Select the activity or automation.

  4. Enter a name.

  5. Add the required details. You can preview marketing activities and automations before you save or publish.

  6. Save a draft or publish:

    • To save a draft, click Finish later.
    • To publish an activity or automation, click Publish.
  1. From the Shopify app, tap Store, and then tap Marketing > Campaigns.
  2. Tap +.
  3. Select the activity or automation.
  4. Enter a name for the activity or automation.
  5. Enter the required details. You can preview marketing activities and automations before you save or publish.
  6. Save a draft or publish:
    • To save a draft, tap Finish later.
    • To publish the activity or automation, tap Publish.
  1. From the Shopify app, tap Store, and then tap Marketing > Campaigns.
  2. Tap +.
  3. Select the activity or automation.
  4. Enter a name for the activity or automation.
  5. Enter the required details. You can preview marketing activities and automations before you save or publish.
  6. Save a draft or publish:
    • To save a draft, tap Finish later.
    • To publish the activity or automation, tap Publish.

To help you get started with Google Ads, receive 500 USD in ad credit when you spend $500 within 60 days. To learn more, refer to Earn Google Ads credit.

Google Smart Shopping campaign activity details

Campaign budget (daily) - The average daily budget in USD. Your budget depends on your product categories (higher priced items tend to have higher cost per conversion).

Syncing discounts

Discounts created in your Shopify admin sync to Google ads, free listings, and Buy on Google. Percentage, fixed amount, and automatic discount codes sync to Google. Buy X get Y discounts don't sync to Google. If you want to offer buy x get y discounts, then you need to set them up in your Google Merchant Center.

Learn more about creating and managing promotions on the Google sales channel on Google Merchant Center Help.

If you want to remove synced discounts from Google, then you can end a promotion in your Google Merchant Center. Learn how to Edit a promotion or change promotion status on Google Merchant Center Help.

Learn more about Promotions on Google Merchant Center Help.

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