Set up the Google channel

The Google channel automatically syncs your products and relevant information about your Shopify store with the Google Merchant Center. You can then update your Google product feed directly from Shopify. For eligible stores selling in the United States, products synced to Google Merchant Center using Shopify's Google channel can appear in Google Shopping tab search listings for free.

You can also use the app to create paid Google Smart Shopping campaigns, which appear across a variety of Google-owned platforms and ad formats.

Set up the Google channel to sync your products

You can install the Google channel from the Shopify App Store. Learn how to install an app.

After you install the Google channel, you need to connect your Google account and Google Merchant Center account so that you can sync your Shopify products with Google.

Your store needs to meet a few requirements for the new Google channel to work. When you set up the Google channel, you can review the requirements to see if you need to make any changes to your online store or shipping settings.

Steps:

  1. From your Shopify admin, go to Sales channels > Google.

  2. Click Connect Google Account, and then select a Google account or create a new one. You need to allow Shopify to access your Google account information.

  3. Review the setup requirements for your online store, and make any required changes.

  4. Go to Google > Overview, and then click Get started for one of the program options:

    • Free listings - Show your products in relevant search results on the Google Shopping tab. This option includes product feed sync.
    • Marketing - Set up the Google channel to create paid Google Smart Shopping campaigns. This option includes product feed sync.
    • Product feed - Sync your Shopify products to Google Merchant Center.
  5. Select or create a Merchant Center account:

    • Select a Merchant Account from the drop-down list. The Merchant Center IDs listed are the ones associated with your Google account. To avoid approval delays, select the account that was connected to the old Google channel.
    • If you don't have a Merchant Center account, then click Create new, and then complete the account creation process from Google Merchant Center.
  1. Click Select beside Target market to set up where you want to sell your products, and then select a target market and the language. Your store's currency settings determine the countries and regions available for you to target. The languages available are based on those supported by Google, and depend on your target market.

  2. If you're setting up for paid marketing on Google, click Select beside Shipping settings, and then click the dropdown to select automatic or manual configuration of shipping rates:

    • Select Automatically import shipping settings to sync your shipping rates from Shopify, and then click Save. Learn more about syncing your shipping rates with Google Merchant Center.
    • Select Manually set up shipping settings in Google Merchant Center to set up your shipping rates on Google Merchant Center, and then click Save.
  3. Optional: set your product title and description preferences for products synced with Google. Learn more about optimizing your product titles and descriptions for Google Shopping.

After you complete setup, products that are available to your online store automatically begin to sync with Google. For eligible stores selling in the United States, products synced to Google Merchant Center using Shopify's Google channel can appear in relevant Google Shopping tab search listings for free.

Learn more about syncing your Shopify products with Google and product sync errors.

Optional: Connect your Google Ads account to the Google channel

If you want to create Google Smart Shopping campaigns in Shopify, then you can connect your Google Ads account to the Google channel while you're waiting for your products to sync. Learn more about Google Smart Shopping campaigns from Google Ads help.

If you already have a Google Ads account associated with the email address that you used to set up the Google channel, then add that account.

If you don't have a Google Ads account or you want to use a different account, then you can create a new account while setting up the Google channel. When you create a Google Ads account by using the Google channel in Shopify, you can qualify for a Google Ads credit toward your ad spend.

Steps:

  1. From the Settings page in the Google channel, select or create a Google Ads account:
    • If you already have a Google Ads account, then select it in the drop-down menu, and then click Connect.
    • If you don't have a Google Ads account that you want to connect, then click Create new. Review the terms of service, and then click Accept Terms. You will receive an email from Google within 24 hours, and then you can accept the Google Ads access request.
  2. In the Google Ads account section, click View details next to Add billing information in your Google Ads Account settings.
  3. Make sure you've added billing information to your Google Ads account, then click I've added billing info.

Accept the Google Ads access request

If the email address that you used to set up the Google channel is associated with an existing Google Ads account, then you'll receive an access request confirmation email.

When you create your Google Ads account by using the Google channel, you receive an email to accept your Google Ads account. You need to accept the invitation in the email to confirm your email address.

After you've accepted the invitation, it might take a few minutes for the access request to be processed.

Adding your billing information to your Google Ads account

Make sure that your billing information is in your Google Ads account. For details on how to add your billing information, see Manage your payment methods in the Google Ads Help.

After you've added your billing information, confirm you have completed the task by clicking I've added billing details.

Conversion tracking for Google Ads with the Google channel

The Google channel automatically adds conversion tracking events to your Google Ads account when you set it up. If your store already has Google conversion tracking set up through edits to the theme code or through a third-party app, then the conversion tracking events might be duplicated and your report data will be inaccurate. You can disable duplicated conversion tracking events from your Google Ads account. Learn more about conversion settings from Google Ads Help.

Free Google Ads credit

When you create a Google Ads account by using the Google channel in Shopify, you can qualify for a credit on the account. To get the credit, you need to spend a specified minimum amount within the 30 days of creating the account After you meet this requirement, Google automatically adds the credit to the account.

Your account needs to be in good standing before you qualify for the credit. After you spend the specified minimum amount, it can take up to 5 days for the credit to be applied to your account. To learn more, see the full Google Ads promotions terms and conditions.

You won't receive a notification when your credit is spent, and any additional costs of advertising are billed to your account. If you don't want to keep advertising with Google Ads, then you can pause or delete your campaigns.

Eligible countries

Google offers the Google Ads credit in the following countries and for the following amounts:

Country eligibility and amounts for the Google Ads credit
Country Minimum spend Get
United States 25 USD 100 USD
Canada 25 CAD 100 CAD
United Kingdom 25 GBP 75 GBP
Australia 25 AUD 100 AUD
Austria 25 EUR 75 EUR
Denmark 200 DKK 600 DKK
Finland 25 EUR 75 EUR
France 25 EUR 75 EUR
Germany 25 EUR 75 EUR
Greece 25 EUR 75 EUR
Indonesia 150,000 IDR 450,000 IDR
Ireland 25 EUR 75 EUR
Italy 25 EUR 75 EUR
Malaysia 50 MYR 150 MYR
New Zealand 25 NZD 100 NZD
Norway 250 NOK 750 NOK
Philippines 500 PHP 2000 PHP
Portugal 20 EUR 60 EUR
Singapore 25 SGD 75 SGD
South Africa 200 ZAR 600 ZAR
Spain 25 EUR 75 EUR
Sweden 250 SEK 750 SEK
Switzerland 25 CHF 100 CHF
Thailand 500 THB 1500 THB

Getting help with Google Ads

Contact Google Ads Help to get help with the following topics:

  • billing and invoicing for Google Ads
  • policies, ad reviews, and campaign optimization
  • setting up ad types that the Google channel doesn't support, such as video campaigns
  • Google Merchant Center
  • Google Analytics

You can contact Shopify Support to get help setting up or using the Google channel.

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