Set up Shopify Email

Note

For more information about how Shopify collects, uses, and stores personal information, refer to the Shopify Privacy Policy.

Before you install and set up Shopify Email, verify that your store meets all of the requirements, and review Shopify Email pricing.

Requirements for using Shopify Email

To send emails to your subscribers using Shopify Email, you need to fulfill the following requirements:

• Have an online store with Shopify.
• Be on an active, paid Shopify subscription plan.
• Have the Online Store sales channel installed.
• Have a payment provider set up.

If your account is on the Pause and Build or free trial plan, then you can use Shopify Email to create email messages and send test email messages to yourself. However, you can't create or send email messages to your subscribers.

Note

There might be additional CNAME records added to your DNS settings. These are required for Shopify email, so don't remove them.

Install Shopify Email

1. Go to the Shopify Email app page.
2. Click Add app. If you aren't logged into your Shopify account, then you're prompted to log in.
3. Click Install app.

After you install Shopify Email, you can access the app from Apps > Shopify Email in your Shopify admin. You can also access Shopify Email by clicking Create campaign in the Marketing section of your Shopify admin.

Confirm your sender email

To send emails using your sender email address from Shopify Email, you need to confirm ownership of your sender email. You can confirm ownership of your sender email by authenticating your email domain, or verifying your sender email address in your Shopify admin.

Steps:

1. From your Shopify admin, go to Settings > Notifications.
2. In the Sender email section, click authenticate your domain.
3. Follow the instructions to enter the new CNAME records into your third-party domain manager.

Changes can take up to 48 hours to complete. If the domain verification fails, then verify that the DNS records that you entered into your third-party domain provider match the records that were provided in your Shopify admin.

Change your sender email address

Your sender email address is the email address that displays in the From field when your customers receive an email from you. To increase your brand recognition and to help prevent your email messages from being flagged as spam, use an email address that includes your store's domain.

If you have a Shopify-hosted domain, then you don't need to do any additional setup to send from an email address associated with your store's domain.

If your domain is hosted by a third-party, then you need to connect it to the Shopify SPF and DKIM records. If you don't connect your third-party domain to the Shopify SPF and DKIM records, then the From field on your email messages might display as store@shopifyemail.com, or the email message might be flagged as spam.

If you want to change your sender email address, then you need to confirm ownership of the new sender email address to successfully send emails from the new address.

If your sender email address ends in @gmail.com rather than a customized sender email address that ends with the name of your store, then your email address might display in inboxes as youremailaddress@gmail.com via shopifyemail.com.

If your sender email address is DMARC protected, then your email address might display in inboxes as no-reply@shopifyemail.com, and replies from your customers are forwarded to your chosen sender email address.

If your domain hasn't been authenticated, then your sender email address displays in inboxes as your chosen sender email address with via shopifyemail.com after it. Authenticating your domain removes the via shopifyemail.com and helps improve successful email deliverability.

Steps:

1. From your Shopify admin, go to Settings > Notifications.
2. In the Sender email section, enter your email address.
3. Click Save.
4. If you're using a third-party domain, click authenticate your domain, and then follow the instructions to create four new domain records with your domain provider, ensuring that you enter the host names and values for the new records in the order that they display in the instructions.

It can take up to 48 hours to verify your domain. If the authentication process fails, then review the new records that you've created to ensure that the host names and values to confirm match the guidelines provided, and then retry verifying your domain. If authentication still fails, or you need help setting up your third-party domain, then contact your third-party domain provider.

Note

Not all domain providers use the same terminology for creating new records. Instead of “host name,” the terms “name,” “label,” or “prefix" might be used. This is where your record links to. “Value” might be referred to as the place this record “points to”, or the "destination". Learn more about third-party domains or contact your third-party domain provider for more information.