Shopify Email pricing

If your store is on the Basic, Shopify, Advanced Shopify, or Shopify Plus plan, then you can send 10,000 emails for free every calendar month with Shopify Email. After you reach 300,000 emails, volume discounts are applied. Emails are counted based on each individual email address that an email activity is sent to. For example, if you send 1 promotional email to 800 subscribers, then that counts as sending 800 promotional emails. Unused email amounts don't carry over to the following month.

Monthly free emails

You can send 10,000 emails for free each calendar month. Emails are counted based on the number of individual email addresses that you send a specific email to. For example, if you send 1 promotional email to 800 subscribers, then that counts as sending 800 promotional emails. Unused email amounts don't carry over to the following month.

The free 10,000 emails are shared across all email campaigns that you send in a calendar month. For example, if you send two email campaigns in October, with 6,000 subscribers per campaign, then the following cost breakdown for 12,000 emails is:

  • 10,000 free emails
  • 2,000 emails chargeable at $1 USD per 1000 emails, for a total of $2 USD.

Fees for additional emails

All merchants with Basic, Shopify, Advanced Shopify, and Shopify Plus plans have 10,000 free emails to send at the beginning of every month. Email cost is calculated using the following rules:

  • Emails are counted based on each individual email address that an email activity is sent to. For example, sending 1 promotional email to 800 subscribers counts as 800 emails.
  • Unused emails don’t carry over to the following month.
  • You can send additional emails beyond the 10,000 free emails at a cost of $1 USD per 1,000 additional emails up to 300,000 emails. After you reach 300,000 emails, your pricing is $0.65 USD per 1,000 additional emails. After you reach 750,000 emails, your pricing is $0.55 USD per 1,000 additional emails. You aren’t billed for the additional emails until the cost reaches $0.005 USD.
  • Shopify Email is available on Basic, Shopify, Advanced Shopify, and Shopify Plus plans, and you're charged only for the emails that you send.

The estimated cost of an email is based on the number of subscribers and the number of remaining free emails at the time that you send the email. Factors such as fluctuations in your subscriber list, or sending additional emails before a scheduled email, can change the final cost of an email.

For example, if you send an email that's delivered to 12,000 subscribers, then you are sending an additional 2,000 emails past the 10,000 free emails per month. The extra 2,000 emails cost $1 USD per 1000 delivered emails, for a total of $2 USD.

Viewing Shopify Email costs in your Shopify bill

Any additional email costs are added to your Shopify bill for the previous month as Marketing emails. For further details about the cost of each email activity, click View details in the Billing section of your Shopify admin.

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