Using Shopify Email for email marketing

Email marketing can help to grow your business and build relationships with your customers. Sending newsletters to customers who sign up for your mailing list is a great way to let them know about new products and upcoming sales.

You can use Shopify Email to create email marketing campaigns and send them from Shopify. You can design your emails to match your brand, and link directly to products to share them with your customers.

Shopify Email lets you send up to five campaign activities per week, which resets every 7 days at midnight UTC. Each activity allows you to email up to 40,000 subscribers per campaign. If you have more than 40,000 subscribers, then you can create customer groups to target specific subscribers with specific campaigns or to split up your list into smaller groups.

As of October 1, 2020, all merchants with a paid Shopify plan have 2,500 free emails to send at the beginning of every month. Emails are counted based on each individual email address that an email activity is sent to. For example, sending 1 promotional email to 800 subscribers counts as 800 emails and one activity. Unused emails don't carry over to the following month. You can send additional emails beyond the 2,500 free emails at a cost of $0.001 USD per additional email. For example, sending 1000 additional emails would cost you $1 USD. You aren’t billed for the additional emails until the cost reaches $0.05 USD. There's no additional subscription plan and Shopify Email only charges for what you send.

You can find Shopify Email in the Marketing section of your Shopify admin. Click Create campaign > Shopify Email.

Install Shopify Email

  1. Go to the Shopify Email app page.
  2. Click Add app. If you aren't logged into your Shopify account, then you are prompted to log in.
  3. Click Install app.

Learn more about how to grow your business with email marketing on the Shopify blog.

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