Using Shopify Email for email marketing

Email marketing can help to grow your business and build relationships with your customers. Sending newsletters to customers who sign up for your mailing list is a great way to let them know about new products and upcoming sales.

You can use Shopify Email to create email marketing campaigns and send them from Shopify. You can design your emails to match your brand, and link directly to products to share them with your customers.

Shopify Email is free to use until October 1, 2020. After that, you can still send a total of 2,500 emails per month for free. If you pass that 2,500, then you're charged $1 USD for every 1,000 emails sent.

Shopify Email lets you send five email campaigns per week, which resets every 7 days at midnight UTC. You can also currently email up to 40,000 subscribers at a time. If you have more than 40,000 subscribers, then you can create customer groups to target specific subscribers with specific campaigns or to split up your list into smaller groups.

You can find Shopify Email in the Marketing section of your Shopify admin. Click Create campaign > Shopify Email.

Install Shopify Email

  1. Go to the Shopify Email app page.
  2. Click Add app. If you aren't logged into your Shopify account, then you are prompted to log in.
  3. Click Install app.

Learn more about how to grow your business with email marketing on the Shopify blog.

In this section

Ready to start selling with Shopify?

Try it free