Setting up marketing in Shopify
Campaigns can help you organize and track multichannel marketing efforts that work towards a specific goal. For example, you can promote a product or sale over a specific time using multiple marketing channels such as paid advertising and social media.
You can also create marketing automations to convert visitors to customers on an ongoing basis. Campaigns and automations can each help you grow your customer base in different ways, and you can use both in your overall marketing strategy.
From the Marketing page in Shopify, you can create and manage your marketing campaigns and automations, as well as review key marketing performance metrics. Learn more about measuring marketing performance.
You can also create marketing outside of Shopify using third-party services or apps. Explore apps for selling more online and email marketing.