How to use priority products

By setting priority products, you can tell Kit which products you want to market. From your Kit dashboard, you can choose up to five products to put in your Priority Products list.

When you've chosen your priority products, you can select Priority products when Kit asks which products you want to market. This way, it's always easy to create ads for the most important products that you sell.

Kit can promote your priority products on Facebook ads or posts, Instagram ads, or email marketing campaigns.

Choose priority products


  1. Go to Priority Products in your Kit dashboard.

  2. Click Add products.

  3. Search for or select a product from the list, and then click Add.

Repeat the steps each time that you want to add a new priority product.

Customize your priority products

After you've chosen some priority products, you'll be able to see them in a list on your Priority Products page.

Click Edit next to a priority product to make changes to it:

A cursor clicking the 'Edit' button on a priority product

If you want to remove a priority product, click Remove beside the product on the Priority Products page.

Customize product information

Each of your priority products has a name and description that you can set. The information you enter here is used instead of your store's listed product name and description when Kit creates a single-product Facebook ad for that product.

By editing the product's name and description here, you can create highly-customized ads for your priority products. You can even use the description to promote a special offer for the product or highlight an upcoming sale.

The dialog for editing a priority product

After you customize the name or description, click Save Changes.

Set a product photo

You can also set a custom image to use for your priority products. This image can be different from the image used for the product in your store. For example, you can choose an image specifically for a Facebook post.

Click Change image to choose a new image for your priority product, and then select an image from your device.

Ready to start selling with Shopify?

Try it free