Hiding a page from search engines

Search engines like Google constantly crawl the internet in search of new data. When your site is being crawled, your store's robots.txt file blocks page content that might otherwise reduce the effectiveness of your SEO strategy by stealing PageRank.

The robots.txt file is located at the root directory of your Shopify store's primary domain name. For example: johns-apparel.com/robots.txt.

Although you can't edit the content of your store's robots.txt file, you should be aware of the content that it blocks from search engines. For example, the shopping cart page is blocked from search engines because you want customers to find your product pages before the cart page.

You can hide pages that are not included in your robots.txt file by customizing the <head> section of your store's theme.liquid layout file. You will need to include some code to noindex particular pages.

To hide a page from search engines:

  1. From your Shopify admin, go to Online Store > Themes.
  1. From the Shopify app, tap Store.
  2. In the Sales channels section, tap Online Store.
  3. Tap Manage themes.
  1. From the Shopify app, tap Store.
  2. In the Sales channels section, tap Online Store.
  3. Tap Manage themes.

  1. Find the theme you want to edit, and then click Actions > Edit code.

  2. Click the theme.liquid layout file.

  3. To exclude the search template, paste the following code in the <head> section:

    {% if template contains 'search' %}
<meta name="robots" content="noindex">
{% endif %}

  4. To exclude a specific page, paste the following code in the <head> section:

    {% if handle contains 'page-handle-you-want-to-exclude' %}
<meta name="robots" content="noindex">
{% endif %}

    Make sure that you replace page-handle-you-want-to-exclude with the correct page handle.

  5. Click Save.

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