Hiding a page from search engines

Search engines like Google constantly crawl the internet in search of new data. When your site is being crawled, your store's robots.txt file blocks page content that might otherwise reduce the effectiveness of your SEO strategy by stealing PageRank.

If you made changes or added a page to your site, and you want Google to recrawl your URLs, then you have two options. You can either use the URL Inspection Tool, or submit a sitemap to Google. For more information, refer to Ask Google to recrawl your URLs.

By default, your store's robots.txt file tells bots (usually search engine indexing bots, or "crawlers") which pages or files they should or shouldn't request to view from a website. For example, the shopping cart page is requested not to be viewed by search engines because it's unique to individual customers and it isn't useful to be indexed by a search engine.

All Shopify stores have a preconfigured and optimized robots.txt.liquid template. If you want to edit your robots.txt, then refer to Editing robots.txt.

You can hide pages that are not included in your robots.txt.liquid file by customizing the <head> section of your store's theme.liquid layout file. You need to include some code to noindex particular pages.


  1. From your Shopify admin, go to Online Store > Themes.
  2. Find the theme you want to edit, click the button to open the actions menu, and then click Edit code.
  3. Click the theme.liquid layout file.
  4. To exclude the search template, paste the following code in the <head> section.
{% if template contains 'search' %}
<meta name="robots" content="noindex">
{% endif %}
  1. To exclude a specific page, paste the following code in the <head> section.
{% if handle contains 'page-handle-you-want-to-exclude' %}
<meta name="robots" content="noindex">
{% endif %}
  1. In the code that you pasted, replace page-handle-you-want-to-exclude with the correct page handle.
  2. Click Save.

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