CCPA compliance and Shopify Audiences

Shopify Audiences is currently available to Shopify Plus merchants in the US and Canada, and was built to enable merchants to comply with applicable privacy laws of the region, such as the California Consumer Privacy Act (CCPA).

The following information is made available to help you understand and fulfill your obligations under the CCPA. Shopify can’t give you legal advice, so if you have any further questions, then consult a local lawyer or privacy professional.

Privacy Policy

Your privacy policy must explain how you use and disclose personal information, including whether you "sell" personal information as defined by the CCPA.

Shopify has a privacy policy generator that builds a template privacy policy with sample language that you can edit and adapt to your business. You can also generate policies directly in your Shopify admin.

You can use the template privacy policy to add to your existing policy, or create one yourself. Within the template privacy policy, Shopify Audiences is referenced in the following sections:

  • Behavioral Advertising
  • Selling Personal Information

Shopify Audiences customer opt-out

Customers must be able to opt out of the "sale" of their personal data on your store. With Shopify Audiences, you can manage customer opt-outs manually or automatically.

Automatically exclude sharing a customer with Shopify Audiences

If you use the Customer Privacy app and a customer opts out of the sharing of their personal data, then the opt-out is synced to the Shopify Audiences app for that merchant. The customer will be automatically excluded from being shared with Shopify Audiences.

Manually exclude sharing a customer with Shopify Audiences

If you use a third-party privacy app or a customer contacts you to opt out of sharing their personal data, then you need to manually exclude the customer within the Shopify Audiences app. A customer that you manually exclude isn't removed from previously created audiences. However, their data is no longer shared by your store for future audiences.


  1. From your Shopify admin, click Settings > Apps and sales channels.
  2. From the Apps and sales channels page, click Shopify Audiences.
  3. Click Open app.
  4. Click Customer opt-out.
  5. In Customer email, enter the email of the customer that you want to opt out.
  6. Click Submit.

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