Data privacy
At Shopify, your privacy and customers' privacy is held to a high standard. When using Shopify Audiences, we help you to ensure that the data privacy of you and your customers is protected.
The following steps are taken to help ensure that you and your customers have control over shared data, and that your data is kept safe:
| Steps | Details |
|---|---|
Legal compliance
| Shopify Audiences is currently available to stores on the Shopify Plus plan in the US and Canada, and was built to allow stores to comply with applicable privacy laws of the region where the service is available. |
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| Pseudonymised data and hashed audiences | When an audience is generated, the customer data contained within the audience is hashed before it's sent to the ad platform. The ad platform compares their own hashed information to the hashed audience. When the hashed information of both parties is matched, the ad is able to be delivered to the intended audience. |
| Choice to participate | Audiences requires both the Audiences app to be installed and Shopify Network Intelligence to be enabled in the customer privacy settings in your Shopify admin. If you disable Shopify Network Intelligence, then your access to apps and features that require Enhanced Services, such as Audiences, is also disabled. |
| Confidential participation | To protect confidential information of your business, no store can find out which other stores use Shopify Audiences. It's not possible for any store to generate an audience from another store's entire customer base. |
| Access data | Your customers have a right to receive a copy of certain personal data that Shopify has about them. They can request this here. |
| Erase data | Your customers have a right to erase certain personal data that Shopify has about them. They can request this here. |
| Exclude data | Your customers have a right to exclude their data from being used to show them targeted ads based on their activity with different merchants. They can request this here. |
| Right to opt out of the "sale" or "share" of data for targeted ads | When you enable Shopify Network Intelligence and use the Audiences services, your customers must be able to opt out of the "sale" or "sharing" of their personal information for targeted advertising. Customers who opt out will not have their data used for Audiences. Learn more about how to set up a data sharing opt-out page from your Shopify admin settings here. |