Privacy law compliance

Shopify Audiences is currently available to Shopify Plus merchants in the US and Canada, and was built to enable merchants to comply with applicable privacy laws of the region, such as the California Consumer Privacy Act (CCPA) and omnibus consumer privacy laws in additional states, such as Virginia, Colorado, Connecticut, and Utah.

The following information is made available to help you understand and fulfill your obligations under applicable US state privacy laws. These laws give residents of their states more control over their personal information. If your website is available to residents of those states or you are involved in the collection, processing, sale, or sharing of their personal information, then these laws might be applicable to you. This is informational only and Shopify can’t give you legal advice, so if you have any further questions, then consult a local lawyer or privacy professional.

Privacy Policy

Your privacy policy must include how you use, share, sell, or disclose personal information, as defined by US state privacy laws before you start using Audiences.

Shopify has a privacy policy generator that builds a template privacy policy with sample language that you can edit and adapt to your business, including information you might want to include when using Shopify Audiences. You can also generate policies directly in your Shopify admin.

You can use the template privacy policy to add to your existing policy, or create one yourself.

Shopify Audiences customer opt-out

Under certain US state privacy laws, customers must be able to opt out of the "sale" or "sharing" of their personal information for targeted advertising on your store. With Shopify Audiences, you can manage customer opt-outs manually or automatically.

Automatically exclude sharing customer information

Set up a data sales opt-out page from your Shopify admin settings. When a visitor uses this page to opt-out of sharing their data, the opt-out is synced to Shopify Audiences.

Manually exclude sharing customer information

If you use a third-party privacy app or a customer contacts you to opt out of the sale or sharing of their personal information, then you need to manually exclude the customer within the Shopify Audiences app. A customer that you manually exclude isn't removed from previously created audience lists. However, their data is no longer shared by your store for future audience lists.


  1. From your Shopify admin, click Settings > Apps and sales channels.
  2. From the Apps and sales channels page, click Shopify Audiences.
  3. Click Open app.
  4. Click Customer opt-out.
  5. In Customer email, enter the email of the customer that you want to exclude.
  6. Click Submit.
Can't find answers you're looking for? We're here to help you.