Privacy law compliance

Shopify Audiences is currently available to stores on the Shopify Plus plan in the US and Canada, and was built to allow you to comply with applicable privacy laws of the region, such as the California Consumer Privacy Act (CCPA) and omnibus consumer privacy laws in numerous additional states, including but not limited to Virginia, Colorado, Oregon, Connecticut, Texas and Utah.

The following information is made available to help you understand and fulfill your obligations under applicable US state privacy laws. These laws give residents of their states specific rights to control their personal information. If your website is available to residents of those states or you're involved in the collection, processing, sale, or sharing of their personal information, then these laws might be applicable to you. This is informational only and Shopify can't give you legal advice, so if you have any further questions, then consult a lawyer.

Privacy Policy

Your privacy policy must include how you use, share, sell, or disclose personal information, as required by applicable data protection laws. You must also meet the requirements outlined in the Shopify Terms of Service and Data Processing Addendum when using the Enhanced Services that power apps and features such as Audiences. Learn more here.

Shopify Audiences customer opt-out

Under certain US state privacy laws, customers must be able to opt out of the "sale" or "sharing" of their personal information for targeted advertising based on their activity with different merchants from a link provided on your store. With Shopify Audiences, you can manage customer opt-outs manually or automatically.

Automatically exclude sharing customer information

Set up a data sales opt-out page from your Shopify admin settings. When a visitor uses this page to opt-out of sharing their data, the opt-out is synced to Shopify Audiences.

Manually exclude sharing customer information

If you use a third-party privacy app or a customer contacts you to opt out of the sale or sharing of their personal information, then you need to manually exclude the customer within the Shopify Audiences app. A customer that you manually exclude isn't removed from previously generated audiences. However, their data is no longer shared by your store for future audiences.

Steps:

1. From your Shopify admin, go to Settings > Apps and sales channels.

2. From the Apps and sales channels page, click Shopify Audiences.

3. Click Open app.

4. Click Customer opt-out.

5. In Customer email, enter the email of the customer that you want to exclude.

6. Click Submit.