Data and privacy
Beginning July 25, 2025, Audiences will require Shopify Network Intelligence to be enabled in the customer privacy settings in your Shopify admin. With Shopify Network Intelligence, your customer data is securely used with other Shopify data to improve products, ad targeting, and personalization for your store as described in the Additional Services Terms. No other merchant can access your data.
The Shopify Audiences algorithms help match a customer's intent with the unique attributes of your store. They determine how likely a customer is to purchase from you.
Likely customer prospects are added to custom audiences that you can use to improve your ad targeting. The audiences are hashed to keep the data safe and secure. The audiences are exported directly to the ad platforms. You can't view or access the customer data in the audiences.
Shopify Audiences is built to allow you to comply with applicable privacy laws in the United States and Canada. Ensure you are compliant with applicable privacy laws when sharing data used by Shopify Audiences. Learn more about privacy law compliance.