Setting up Shopify Audiences

After you set up Shopify Audiences, audiences based on your store attributes are automatically generated and exported to your connected ad platforms. Check whether you're eligible to use Shopify Audiences and install the app before you turn on data sharing and generate audiences.

Shopify Audiences eligibility

Shopify Audiences is available to eligible Shopify Plus stores that use Shopify Payments and are based in the United States or Canada. Check whether you're eligible to use Shopify Audiences and install the app before you set up Shopify Audiences.

If you're on a Shopify subscription plan other than Shopify Plus, then you can access a trial of Shopify Audiences.

Before you begin setting up Shopify Audiences

If you've previously created Shop Campaigns ads on other platforms, then you've already completed the steps to turn on data sharing and connected your Meta Business Account and ad account. To generate audiences after creating Shop Campaigns ads on other platforms, do either of the following:

• To generate audiences for Meta, proceed to Step 7 in the steps to generate audiences for Meta to accept Meta's terms, and then export audiences.
• To generate audiences for other platforms, proceed to the steps to generate audiences for Google, Pinterest, TikTok, Snapchat, or Criteo.

Set up Shopify Audiences

When you turn on data sharing for Shopify Audiences, you agree to automatically contribute customer data to Shopify Audiences. To protect your privacy and your customers' privacy, all personally identifying information is removed.

Steps:

1. From your Shopify admin, click Settings > Apps and sales channels.
2. From the Apps and sales channels page, click Shopify Audiences.
3. Click Open app.
4. To agree to the Shopify Audiences terms and conditions, click Get started.
5. In the Data sharing section, ensure that you're compliant with the requirements of US state and other applicable privacy laws, and then click Turn on.
6. To generate audiences for Meta, Google, Pinterest, TikTok, Snapchat, or Criteo, click the appropriate tab, and then click Generate audiences.

After you finish setting up the app, audiences are usually ready to use within 24 hours. Repeat these steps to connect to another digital advertising platform.

Generate audiences for Meta

To connect your Facebook account to the Shopify Audiences app, you need to activate two-factor authentication on your Facebook account and have full control to your Meta Business Account and ad account.

If you've previously created Shop Campaigns ads on other platforms, then proceed to Step 7 to accept Meta's terms, and then export audiences.

Steps:

1. From your Shopify admin, click Settings > Apps and sales channels.
2. From the Apps and sales channels page, click Shopify Audiences.
3. Click Open app.
4. Select the Meta tab, and then click Generate audiences.
5. Click Connect, and then enter your Facebook password, and click Continue.
6. Select the Meta Business Account and ad account that you want to export audiences to.
7. To accept Meta's Custom Audiences terms, click Accept terms.
8. To export and use audiences in your ad account, click Export audiences.

Generate audiences for Google

To connect your Google account to the Shopify Audiences app, you need to have admin permissions for your Google Ads account.

Steps:

1. From your Shopify admin, click Settings > Apps and sales channels.
2. From the Apps and sales channels page, click Shopify Audiences.
3. Click Open app.
4. Select the Google tab, and then click Generate audiences.
5. Click Connect, and then enter your Google password and click Continue.
6. Select the Google Ads account that you want to export audiences to.
7. To accept Google's Customer Match Policy, click Accept terms.
8. To export and use audiences in your ad account, click Export audiences.

Generate audiences for Pinterest

To connect your Pinterest account to the Shopify Audiences app, you need to have admin permissions for your Pinterest ad account.

Steps:

1. From your Shopify admin, click Settings > Apps and sales channels.
2. From the Apps and sales channels page, click Shopify Audiences.
3. Click Open app.
4. Select the Pinterest tab, and then click Generate audiences.
5. Click Connect, and then enter your Pinterest password, and click Give access.
6. Select the Pinterest ad account that you want to export audiences to.
7. To export and use audiences in your ad account, click Export audiences.

Note

If you're logged into your personal account when you connect Pinterest to Shopify Audiences, then you need to switch to your business account on Pinterest and try connecting again.

Generate audiences for TikTok

To connect your TikTok account to the Shopify Audiences app, you need to have admin permissions for your TikTok ad account.

Steps:

1. From your Shopify admin, click Settings > Apps and sales channels.
2. From the Apps and sales channels page, click Shopify Audiences.
3. Click Open app.
4. Select the TikTok tab, and then click Generate audiences.
5. Click Connect, and then enter your TikTok password, and click Confirm.
6. Select the TikTok ad account that you want to export audiences to.
7. To accept TikTok's Audiences terms, click Accept terms.
8. To export and use audiences in your ad account, click Export audiences.

Generate audiences for Snapchat

To connect your Snapchat account to the Shopify Audiences app, you need to have admin permissions for your Snapchat ad account.

Steps:

1. From your Shopify admin, click Settings > Apps and sales channels.
2. From the Apps and sales channels page, click Shopify Audiences.
3. Click Open app.
4. Select the Snapchat tab, and then click Generate audiences.
5. Click Connect, and then enter your Snapchat password, and click Continue.
6. Select the Snapchat business account and ad account that you want to export audiences to.
7. To accept Snapchat's Customer List Audience Terms, click Accept terms.
8. To export and use audiences in your ad account, click Export audiences.

Generate audiences for Criteo

To connect your Criteo account to the Shopify Audiences app, you need to have admin permissions for your Criteo ad account.

Steps:

1. From your Shopify admin, click Settings > Apps and sales channels.
2. From the Apps and sales channels page, click Shopify Audiences.
3. Click Open app.
4. Select the Criteo tab, and then click Generate audiences.
5. Click Connect, and then enter your Criteo password, and click Approve.
6. Select the Criteo ad account that you want to export audiences to.
7. To export and use audiences in your ad account, click Export audiences.