Setting up Shopify Audiences

To install Shopify Audiences, you must have Shopify Network Intelligence enabled.

After you install Shopify Audiences, you can connect to any eligible ad platform where you have ad campaigns, and then export audiences to that platform. Audiences are based on your store attributes that are automatically generated.

After your audiences are exported, navigate to your connected ad platform. You can add the exported audience lists from Shopify Audiences to your existing ad campaigns, or create new ad campaigns using the audience lists.

Learn more about the types of audiences generated for each ad platform, and how to use them in your ad campaigns.

Shopify Audiences eligibility requirements

Shopify Audiences is available to eligible Shopify Plus stores that use Shopify Payments and are based in the United States or Canada. You must have Shopify Network Intelligence enabled to use Shopify Audiences.

Check whether you're eligible to use Shopify Audiences and install the app before you set up Shopify Audiences.

Set up Shopify Audiences

You must have Shopify Network Intelligence enabled to use Shopify Audiences. Learn how to configure your settings here.

Steps:

  1. From your Shopify admin, go to Settings > Apps and sales channels.

  2. From the Apps and sales channels page, click Shopify Audiences.

  3. Click Open app. You must have Shopify Network Intelligence enabled to install the Audiences App.

  4. To agree to the Shopify Audiences terms and conditions, click Get started.

  5. In the Data sharing section, ensure that you're compliant with the requirements of US state and other applicable privacy laws, and then click Turn on.

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